Mobile wine app to connect consumers with MundoVino’s Root: 1 Chilean wine brand at retailers in Northeast
SAN FRANCISCO–(BUSINESS WIRE)–June 1, 2016–
Hello Vino, the leading mobile app among U.S. consumers for wine recommendations, and MundoVino, a member of The Winebow Group, have partnered in a mobile marketing program to educate and engage consumers seeking assistance with their wine purchases. MundoVino is a leading U.S. importer of wines from Argentina, Chile, Spain and Portugal.
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MundoVino, a member of The Winebow Group, launches mobile marketing program with Hello Vino. (Graphic: Business Wire)
As part of the partnership, Hello Vino will promote MundoVino’s Root: 1 wine brand from Chile to its mobile app users through a prominent “takeover” sponsorship and product placement at the top of wine recommendation lists. The Hello Vino app recommends specific Root: 1 wines to consumers according to buying occasions such as meals and gift-giving, in alignment with in-store POS displays and retail programming. Other features include automated push notifications and location-based services (LBS) with interactive maps directing shoppers to nearby retailers where Root: 1 wines can be purchased.
“We are thrilled to partner with Hello Vino on this innovative mobile app program to help wine buyers find Root: 1,” remarks Michael Friedrich, Director of Marketing at MundoVino. “Since wines themselves have unique personalities, it is important for us to utilize an interactive tool like Hello Vino so that we can connect directly with the Root: 1 consumer.”
In addition to assisting with wine purchases, behavioral data collected by the Hello Vino app identifies trends in wine consumers’ preferences and buying occasions. The data is leveraged for new product development, enhancements to shopper marketing programs and delivering insights to retail partners. Location and demographic data allows for further segmentation.
Programs conducted through Hello Vino’s popular wine recommendation app and its installed base of more than 2 million users result in 29.4% of engaged consumers proceeding with the purchase of 2.4 bottles on average of the promoted brands. Post-campaign analysis indicates 88.3% of consumers will purchase the promoted wines again within six months.
Hello Vino’s marketing program with Root: 1 runs from May 1, 2016 through June 30, 2016 in the New York, New Jersey, Pennsylvania, Massachusetts, New Hampshire, Connecticut, Rhode Island and Vermont markets. Featured Root: 1 wines include the Cabernet Sauvignon, Heritage Blend, Sauvignon Blanc, Carmenere and Pinot Noir.
For an overview of the Hello Vino program with MundoVino, visit: http://hellovino.com/mundovino
About Hello Vino:
Hello Vino delivers wine recommendations to mobile devices, acting as a personal wine assistant to consumers looking to purchase wine for a meal, a specific occasion, or according to personal taste preferences. The app is a free download on the App Store and Google Play. The Hello Vino mobile marketing platform connects wine brands to consumers seeking assistance with wine purchase decisions. More information, including video demonstrations and features, are available at HelloVino.com.
MundoVino, a member of The Winebow Group, is a voyage of authentic taste and exceptional discovery that redefines the Old and New Worlds. With a portfolio that comprises a comprehensive collection of wineries reflecting the very best of Argentina, Chile, Spain, Portugal, and beyond, MundoVino represents some of the most iconic, family-owned properties in these areas, as well as a new generation of winemakers dedicated to innovation and quality. These producers craft vintages of true character that capture the unique essence of their terroirs, regions, and histories. For more information about MundoVino and its portfolio, please visit www.mundovinoimports.com.