Money is pretty good loot in itself.

Loot Crate, the site that sends themed, physical goodies every month to subscribers, announced today that it has received $18.5 million in Series A funding. The funding round was led by Upfront Ventures, with participation from Breakwater Investment Management, Time Inc., Downey Ventures, M13, and SterlingVC. Loot Crate has over 600,000 subscribers worldwide.

Correction: We originally said that Loot Crate had over 600 million subscribers, which was incorrect.

“Loot Crate is defining the next generation of e-commerce by revolutionizing the way that fans worldwide engage with each other and access exclusive pop-culture and entertainment merchandise,” said Loot Crate chief executive officer Chris Davis in a press release sent to GamesBeat. “We’ve shown that by authentically reaching out to fans, we can create memorable monthly ritual experiences with strong emotional bonds.”

Loot Crate launched in 2012 and now offers its service to 35 countries. Its revenues have grown to over $100 million. Each month’s box includes four to seven items, including goodies like figurines and T-shirts.

“Looters have told us that every month they look forward to unveiling what’s in the boxes we create,” continued Davis in the press release. “By continuing to work with leading brand franchises, such as Halo, to re-imagine the fan experience, we know we have just tapped the surface of what possibilities exist to continue to satisfy our Looter community. With this fundraising round, we are excited about the ability to accelerate our innovation with partners and expand our footprint globally.”

Previous Loot Crate packages have included swag from popular brands spread across media including TV, movies, comics, and games — such as Deadpool, The Walking Dead, Mass Effect, and Star Wars.

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