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For years, players have been pretending to be Batman. But now they can actually dress like the Caped Crusader himself in a new game.

At Sony’s press briefing for the Electronic Entertainment Expo trade show this evening, developer Rocksteady Studios showed a short teaser for its new Batman game, Batman Arkham VR. The Joker, Batman’s lifelong nemesis, narrates the trailer (it sounds a lot like actor Mark Hamill, who voiced the Joker in past Batman games). The video ends with the Twitter hashtag #wearthecowl.

Sony’s push for VR is part of its effort to prepare an ecosystem for its PlayStation VR headset, which launches October 13. Market adviser Digi-Capital forecasts that VR and AR games will be a $10 billion segment by 2020.

It’ll be exclusive to PlayStation VR. You can see the announcement clip below.

Rocksteady has a lot of experience with making Batman adventures. It’s the creator of the so-called Arkham trilogy of action games — Batman: Arkham Asylum, Arkham City, and last summer’s Arkham Knight.

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