We’ve been debating who won the attention war for the week of the Electronic Entertainment Expo (E3), the big trade show in Los Angeles this week. But ListenFirst figured out that Nintendo’s The Legend of Zelda: Breath of the Wild was the top game based on an analysis of Internet search results this week.

And from Sunday through Thursday, Sony’s trailer promoting a new God of War title received more YouTube engagement than any other video game studio’s videos. However, the YouTube video promoting Xbox’s new Xbox One S console caught fire and took the lead by nearly a million interactions. ListenFirst also said:

  • Since the official kickoff of “Day Zero” of E3 on Sunday, PlayStation’s trailer promoting a new God of War title received more YouTube engagement than any other video game studio’s videos. However, the YouTube video promoting Xbox’s new Xbox One S console caught fire and took the lead by nearly a million interactions on Friday.
  • On Facebook and Twitter, Xbox dominated all studios by a wide margin with content about the One S console. Fans surged to Xbox’s social presences to watch the live stream of their press event on Facebook and get glimpses of the new console and its customizable features.
  • On Instagram, Playstation had the most engaged post from E3, featuring a figurine of Crash Bandicoot. The reboot of the legendary Crash Bandicoot series captured lots of engagement early at the conference, and fans are still excited.

Here’s the list of the most popular studios of E3.

ListenFirst measured the most popular big game companies at E3 2016.

Above: ListenFirst measured the most popular big game companies at E3 2016.

Image Credit: ListenFirst

ListenFirst also identified the most popular posts of E3.

The most popular posts of E3 2016.

Above: The most popular posts of E3 2016.

Image Credit: ListenFirst