Netflix has a new logo mark — a super stretchy “N” icon.
Netflix last changed its branding two years ago, and today’s update, according to Netflix, amounts to a new addition rather than a redesign. Netflix says the new mark “will start to be incorporated into our mobile apps along with other product integrations in the near future.”
In an email to VentureBeat, Netflix emphasized that “the current Netflix logo will still remain.”
This design won’t drastically alter your Netflix experience, but it’s certainly interesting to see the company go with something so incredibly vertical, while all of its apps are designed to be viewed horizontally.
If you hate the new logo (you probably do, change is hard), just remember, it could be worse.
We’ve reached out to Netflix for more details on the design.
Via: The Next Web