Learn how to accelerate market share, increase revenue and align with the most trusted voices in your industry to deliver up to 11x ROI with influencer marketing

BOULDER, Colo.–(BUSINESS WIRE)–July 6, 2016–

TapInfluence, the only influencer marketing SaaS platform uniquely combined with a high-performing marketplace and a services offering, today released The Official Guide to Making Intelligent Influencer Marketing Investments. As today’s marketers face the challenge of increasing revenue while having less control over messaging, it’s essential that they understand the opportunity influencer marketing provides to re-engage and motivate consumers by harnessing the power of authentic, meaningful content created by consumers, for consumers.

“No amount of advertising can make the emotional and business impact that one authentic consumer voice can. Knowing this, marketers are dramatically shifting how their budgets are allocated,” said Promise Phelon, CEO, TapInfluence. “Today, consumers have center stage and the advantage for marketers is in being among the first to dive in, build relationships with consumers through influencers, reap the long-tail rewards of UGC and benefit from massive, proven ROI. In order for influencer marketing to be effective, it has to show authenticity and have a heavy focus on building a brand to consumer connection. At the same time, marketers need to prove ROI, save time and money through automation and generate sustainable revenue growth. With TapInfluence, agencies and brands are able to succeed through our unique combination of a powerful SaaS platform, an engaged influencer marketplace and strategic services informed by years of influencer marketing executions.”

When it comes to influencer marketing, there are three categories in which a marketer can invest; directories and point solutions, agency or fully-managed services and automated platforms. When you compare the three categories, running an automated solution has proven to save marketers 90% in time and associated costs, making it more effective and efficient for marketing teams to operate.

Why Automation Is Important For Marketing Solutions

Advisory firm IDC estimates that by 2018, the annual spending on martech solutions will exceed $32 billion, and the heaviest spending will focus on solutions that provide the most substantial ROI. When compared to a manual marketing campaign, an automated solution can save marketers significant time and money. A recent study from AudienceBloom showed that influencer marketing delivers the second highest ROI of any digital channel.

Getting Started

In The Official Guide to Making Intelligent Influencer Marketing Investments TapInfluence provides an eight step workflow to introduce automated influencer marketing to one’s marketing team. Steps include:

  • Analyze your existing spend and dig into your ROI to determine which channels are performing and which are not meeting expectations.
  • Look at your personas (target market) and ensure that you know their pain points and buying journey.
  • Determine the value proposition for how you want to engage with influencers – manually, through a full-service offering, or with a fully automated SaaS solution – this will impact the cost and time to market.
  • Allocate a portion of your digital ad budget for a proof-of-concept. Consider shifting a minimum of 10% of budget from an underperforming channel. Clearly outline the program (you can even test content you already have). Demonstrate how the messaging can be repurposed into other channels you’re already using.

About TapInfluence

TapInfluence’s complete SaaS platform, coupled with an engaged influencer marketplace and strategic services, is the leading solution facilitating real conversations between consumers and brands. The company enables Fortune 1000 brands to tap into the power of digital influencers and their authentic, trusted voices. With its influencer marketing automation platform, TapInfluence customers increase market share and amplify revenue growth through scalable reach and optimized engagement to achieve unprecedented ROI. In a recent independent study, TapInfluence proved that influencer marketing drives 11x the return on investment annually versus any other form of digital media.

TapInfluence’s Fortune 1000 customers include Kraft, Horizon Organic, Silk, and P&G, as well as top agencies such as Golin, RhythmOne and AMP. TapInfluence is privately held, with headquarters in Boulder, Colo. and Mountain View, Calif. The company is backed by leading venture capital firms Noro-Moseley Partners, Grotech Ventures, Access Venture Partners and Knollwood Investment Advisory. For more information, visit www.tapinfluence.com.

For TapInfluence
Kate Gundry, 617-797-5174

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