As social channels and messaging become the predominant place consumers spend their online time, more and more companies are looking to reduce friction in the buying process by integrating social commerce. Join us to learn what you need to know before you start slapping buy buttons everywhere.
93 percent of millennials are spending their time social networking online, according to research firm Statista. Not a surprising discovery, considering the same study showed 98 percent of today’s “digital natives” preoccupy their time with cell phones, while 90 percent use smartphones, and 53 percent use tablets. As the old saying goes, “go where the customers are.”
If you’re skeptical of the impact of social commerce, just take a look at the results. In a survey by Campaigner consisting of 506 marketers, 36 percent of respondents reported an increase in sales from integrating a buy button into social media and email interfaces. Only 22 percent of marketers implemented the buy button in 2015. In 2016, 60 percent of marketers are projected to use the buy button. That’s a significant increase.
Furthermore, service providers are expected to generate $4 billion by 2018 from mobile money services, according to Juniper Research. Social commerce is a hot trend that’s only gonna get hotter every year, but there’s more to it than slapping a buy button over every product.
Using social media to bridge the gap between consumers and brands means you need to know the best ways to take advantage of sites like Facebook, Pinterest, Instagram, and Twitter. According to a recent survey conducted by research company Cowen and Company, 55 percent of Pinterest users shop for products on the platform, and 12 percent of Facebook and Instagram members do the same.
But slapping on a buy button isn’t a silver bullet. Without the strategies underpinning how you connect with your consumers, optimize social selling across all your channels, and leverage social media analytics, your social commerce efforts will be for naught. In this VB Live event, we’ll go over the essentials of social commerce with our panel of experts.
Don’t miss out!
Attendees at this VB Live event will learn how to:
- Optimize social selling across social media outlets
- Understand the impacts of increasingly mobile consumers on social commerce
- Unlock sales using social networks
- Find and connect with more prospects
- Leverage the analytics from social sites to gain a deeper understanding of customers
- Stewart Rogers, Director of Marketing Technology, VentureBeat
- Rachael Brownell, Moderator, VentureBeat