A new GamesBeat event is around the corner! Learn more about what comes next.
The app is part of London-based SuperAwesome’s plan to become the biggest digital brand platform for kids in the world. It is targeted at ages 7 to 12, and the users spend an average of 45 minutes a day on the service.
Despite the fraught nature of aiming for children under 13, the company says its app is safe to use because of technology it uses to make sure that Internet predators stay off the platform. Content creators can use the platform to engage and entertain the younger generation without redirecting them into adult social networks.
PopJam’s rapid growth comes as kids’ content owners, brands, and YouTube personalities started adopting the app as their default under-13 social platform. Over a hundred official channels have been created in the U.K., with millions of pieces of content posted every day from household names such as Disney, Nintendo, Hasbro, Penguin, Roald Dahl, Guinness World Records, NBCUniversal, and Lonely Planet Kids.
Three top investment pros open up about what it takes to get your video game funded.
PopJam is designed for the under-13 audience, allowing kids to share artwork and interact with their favorite creators in a positive, safe environment. The app is certified COPPA-compliant, meaning it meets U.S. legal standards for kids on the internet. PopJam does not allow any private messaging between users. Instead, positive and responsible user behavior is incentivized with virtual rewards and call-outs in the app.
Paul Nunn, SuperAwesome’s chief commercial officer, said in a statement, “PopJam is a truly unique platform for kids to engage creatively with their favourite creators in a safe environment; following the huge popularity of the app amongst brands, content creators and kids, we are both delighted and confident that PopJam will create a fantastic impact in the US market and attract many more partners and fans.”
Chris Massey, senior vice president of digital marketing at NBCUniversal, said in a statement, “With a core audience of 8-12 year olds, PopJam was the perfect channel to promote ‘The Secret Life of Pets’. Kids reacted and interacted with our posts and sticker packs, produced hilarious fan art, and gave us very encouraging feedback on the movie. To be able to get this kind of engagement from an under-13 audience in a safe, moderated environment is truly unique.”
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties