McDonald’s has announced that it’s recalling more than 32 million fitness trackers due to concerns that they may cause skin irritation or burns to children.
The fast food giant said it has received more than 70 reports of incidents, seven of which resulted in blisters from the wrist-worn contraptions.
McDonald’s received mixed responses earlier this month after it started giving away the FitBit-like “Step It” activity tracker with kids’ Happy Meals in the U.S. and Canada. While some argued that any initiative to encourage children to be more active was good, others said the company should focus more on the nutritional value of its food.
One week after launch, McDonald’s stopped offering the Step It band in its stores. “We have taken this swift and voluntary step after receiving limited reports of potential skin irritations that may be associated from wearing the band,” a spokesperson noted at the time.
The exact nature of the complaints wasn’t clear, but it seems McDonald’s has now received enough reports to merit recalling 32.6 million units from across the U.S. and Canada, offering a free replacement toy and snack in exchange.
Today’s news comes one month after the company revealed it was now blocking porn on its public Wi-Fi in the U.S., following a long-running campaign from an evangelist group that’s pushing to make the internet safer for children.
McDonald’s has been striving to change its image for years by aligning itself with a healthier lifestyle — it has previously given away pedometers with adult-focused happy meals. However, this latest debacle will have done little to boost its image among families across North America.
VentureBeatVentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative technology and transact. Our site delivers essential information on data technologies and strategies to guide you as you lead your organizations. We invite you to become a member of our community, to access:
- up-to-date information on the subjects of interest to you
- our newsletters
- gated thought-leader content and discounted access to our prized events, such as Transform 2021: Learn More
- networking features, and more