Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


Andrew Sheppard has been appointed CEO of Gree International Entertainment, the U.S.-based division of Japan’s mobile gaming giant Gree.

Based in San Francisco, Shepppard will focus on creating games that reflect a broader view of gaming entertainment. Ryotaro Shima has been appointed chief operations officer, and Naoki Aoyagi, the former CEO of Gree International, will serve as advisor.

Gree International Entertainment replaces Gree International (the former overseas division of Gree), and it will continue to manage games such as Modern War and Knights & Dragons. Sheppard’s division will focus on building brand new intellectual property experiences that will be announced later this year.

“We are on the cusp of a major transformation, and there’s no better candidate to lead Gree International Entertainment than Andrew Sheppard,” said Yoshikazu Tanaka, founder and CEO of Gree, in a statement. “Sheppard is a battle-tested leader with the right vision, deep mobile experience and a commitment to excellence that’s needed to get the job done. These qualities are just what GIE needs as we shift our focus to become a dominant force in the interactive entertainment landscape.”

Event

The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2

January 25 – 27, 2022

Learn More

Sheppard joined Gree in August 2014. He previously spent five years at mobile game publisher Kabam, where he helped build a large free-to-play mobile game business. He also worked in lead roles at Hi5 Networks and Outspark.

In total, Sheppard has helped generate $2 billion in free-to-play revenue across 60 PC, web, and mobile games.

“It’s an honor and a privilege to be appointed CEO at such an exciting time, when the company is transforming from a mobile games company to a major player in the larger interactive entertainment landscape,” said Sheppard in a statement. “I couldn’t be more confident in the unique and innovative roadmap that we’ve created to help take us to the next level, and look forward to leading our teams to many great successes along the way.”

Previously, Shima served as the CEO of Gree UK in London and senior vice president of corporate operations at Gree headquarters in Tokyo, with responsibility for finance, accounting, legal, investor relations, and corporate planning.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member