It’s about time.
Apple has an official verified Twitter account now, as noted today by Business Insider. It has not tweeted once, but it has accumulated 52,000 followers. (It’s listed as joining Twitter back in 2011.) The header photo of Apple’s Twitter profile page is the same image that appeared on the invitation to Apple’s September 7 event in San Francisco — where the company is expected to unveil new iPhones.
It is not clear what the new @Apple account will say. But one thing is sure: It won’t be for customer support. Apple set up the @AppleSupport account for that earlier this year.
Apple operates plenty of other accounts on Twitter, including @AppleMusic and its Japanese and Spanish-language units, @AppleNews and its Australian and United Kingdom variants, the @AppStore, @beatsbydre, and @Beats1.
But for it to hold off for more than a decade on joining the service as a corporation is pretty astonishing, especially considering all of the company’s executives who have Twitter presences: Tim Cook, Angela Ahrendts, Phil Schiller, Eddy Cue, and Lisa Jackson — although, for better or worse, Jony Ive still does not have a Twitter account. (There is the great not Jony Ive account, though.)
Over the years, some have speculated that Apple might one day be the company to buy Twitter. If that ever happens, at least Twitter would be able to at-mention its buyer.