Sandpoint, Idaho-based Kochava has plenty of other ways to make money with its mobile attribution, analytics, and marketing tools. So it is now making a version of its analytics technology available for free to all developers of mobile apps.
With Free App Analytics powered by Kochava, advertisers have access to the analytic tools the pros use to measure, analyze, and optimize campaigns across 2,400 global ad networks, including Facebook, Google, Pandora, Amazon, Twitter, and Snapchat. In concert with the announcement of Free App Analytics, the company also introduced its paid Kochava Intelligence, adding new advanced capabilities to the Kochava Enterprise platform for the most sophisticated marketers. Kochava Intelligence has tools that let developers ask “What if?” in order to find the right campaign parameters.
Kochava offers highly granular, real-time, actionable campaign insights for the largest advertisers in the world. It targets customers in gaming, media, travel, retail, and other verticals and provides unbiased data about how well marketing campaigns work across different ad networks. The company says it is doing this because in the hyper-competitive and complex mobile marketing ecosystem, app developers simply cannot afford to fly blind.
While Free App Analytics includes the basic features for marketers of emerging apps, Tier 1 features required for advertisers that scale are only available in Kochava Enterprise, with a zero-impact migration from Free App Analytics to Kochava Enterprise. Free App Analytics provides the ability to start measurement today without the risk of changing vendors and tools in the future, Kochava said.
“Mobile marketing is a complex business, and there is no shortage of providers and solutions claiming to give you the edge over the competition with their proprietary tools,” said Charles Manning, CEO of Kochava, in a statement. “Through Free App Analytics, we are able to make the Kochava platform available to a wider audience, especially those who are learning the mechanics and reacting to the dynamics involved in the mobile marketing ecosystem for the first time. This release changes the rules of engagement across the ecosystem by giving the advertiser total transparency, control, and access to the metrics they need to measure and react to be successful in the space – all without the cost typically associated with this level of information and precision.”
Free App Analytics provides advertisers with a rich suite of features unique to the Kochava platform, including Media Guide, a comprehensive global index of thousands of integrated ad networks allowing discovery, filtering, and selection to match an advertiser’s audience preferences. Post-install event tracking gives advertisers insight into user actions that are meaningful and relevant to their key performance indicators, and the platform’s real-time analytics provide unparalleled capability for row-level cohort and segment creation based on unlimited customizable criteria.
With Free App Analytics, real-time, device-level reporting allows advertisers to view which networks are driving the highest-quality users, based on selected criteria. They can then leverage the power of Media Guide to find and engage with comparable networks likely to provide equivalent performance. Once users are acquired, Free App Analytics provides precise measurement of in-app events and drill-down tools for advertisers to define a specific cohort of users. With the ideal cohort identified, Free App Analytics provides access to The Collective, where advertisers can run a comparison of specific cohorts and find lookalike audiences and the networks that can reach them throughout the world.
Kochava Intelligence is a new suite of business intelligence tools for understanding app audiences and optimizing app performance. Made up of two new reporting systems, Kochava Intelligence was developed in response to the real-time nature of mobile device attribution and the associated demands of instantaneous signaling from impressions served, clicks and, installs, in order to identify the specific network, site, or campaign that triggered a user behavior.
“We have effectively implemented the equivalent of the most powerful business intelligence team directly within the Kochava dashboard,” said Manning. “Whether you’re a SQL wizard and want to perform your own real-time analysis or prefer to use a rich set of predefined queries, including fraud-detection and row-level installs matching to impressions, Query gives you the most dynamic access, storage, and management of your data imaginable, all in real time.”
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