Sssh.com makes porn — or more euphemistically adult entertainment — for women. And now it is adopting a new technology with its first virtual reality film, Empowering Eva.
Porn filmmakers are diving headfirst into VR, as they always do with new technologies. But Sssh.com owner and director Angie Rowntree doesn’t want to get left behind. She has created a new erotic film starring Ava Mir-Ausziehen and Lance Hart, produced in conjunction with Pervout.com. Porn might very well drive VR, which is expected to be a $30 billion industry by 2020, according to tech adviser Digi-Capital.
You can explore the full 360-degree environment in the film. But you don’t have to have a VR headset to view the movie. You can zoom in and out on any browser, phone, or tablet.
“I wanted my first VR project to have the guidelines of my experience behind the camera but also the freedom to explore this new format and approach,” Rowntree said, in a statement. “I’m a story-driven director, and Empowering Ava is no exception. Erotic storytelling has just gone from being very flat and one-dimensional to multidimensional, offering a plethora of audio-visual layers. The new technology is a very dynamic format which lends itself to deliciously creative storytelling.”
In the movie, Ava is a well-known erotic novelist working on a new book. Known as an author who bases all her work on real life experiences, she finds herself working on an inspired story involving sensual pegging – a fact which immediately intrigues her husband. He’s not just curious about pegging, but eager to give it a try himself.
The film’s lead, Lance Hart shares his experience as an actor working under the new format. In a statement, he said, “Shooting VR brings a more theatrical element to performing in porn. You have to ‘tell the story’ in 360 degrees, which means performing in all directions, not just to one fixed camera. It’s like being on a stage. It’s intense. I enjoyed it a lot, and I’m excited to see how adult film can embrace this technology to create a new kind of experience for the consumers.”
Rowntree said, “When I started looking at what other adult directors have done with VR, most of them shoot from a first-person point of view, with the idea of a man watching from the standpoint of a participant in the sex scene. I think virtual reality is great for that, but my audience is primarily women. With the dynamic storytelling model, the viewer is immersed in the story with the ability to explore the environment and decide for themselves which angles and perspectives from which to watch the movie unfold, whether it’s sex or dialogue. VR is very much like theater, in which you use all the space available to you, the virtual ‘stage,’ to tell the story. Most importantly of all, you do not need a headset to enjoy VR.”