BlueStacks is announcing today it has fully integrated with Facebook Live, a move that will enable streaming for 150 million users on its platform for playing mobile content on PCs and other platforms.
Not only games, but also karaoke/music apps and other mobile-first experiences will be free to livestream on Facebook with one click.
“Until now, there’s not been a way to combine two of the biggest movements in tech – livestreaming and mobile apps,” said BlueStacks CEO, Rosen Sharma, in a statement. “You can do so much in the latter and reach so many with the former. We are looking forward to seeing what kinds of experiences people create.”
The Palo Alto, Calif.-based company will let users livestream any app to their friends, family, and fans. BlueStacks is among the largest yet to
integrate Facebook Live’s recently launched applications programming interfaces (APIs). Facebook boasts 1.65 billion users of which
650 million play games on Facebook or with Facebook. Bluestacks reaches a billion players a month.
“Contextual streaming is the future of live video,” said Sharma. “By giving people the ability to pair live streams with various apps, they can create more engaging content. We want to free people’s creativity to engage in app-fueled experiences like singing with Smule’s ‘Sing! Karaoke’ app and broadcasting to their friends around the world or sharing their gameplay from Vainglory or Castle Clash.”
He added, “Our initial Twitch integration was an awesome showcase of what this can be in the gaming world. With the expansion to Facebook Live, we want to bring all apps into the livestreaming ecosystem.”
With Facebook’s reach, influencers can showcase apps to their audiences without the over-the-top production required for traditional video campaigns. By enabling the audience to interact directly with streamers, BlueStacks provides a level of live access currently unavailable through traditional marketing channels, the company said.
To kick off the launch of their Facebook Live integration, the company recruited several high-profile YouTube celebrities including musicians and chefs. BlueStacks has 100 employees and it was founded in May 2011.