The Glendale, California-based company specializes in real-money gambling and skill games in both mobile and land-based casinos. It announced a flurry of deals lately, including one with PikPok to take Into the Dead, which has been downloaded 60 million times, into casinos. Gamblit also announced it would take the Road Redemption racing game to its G-Sports esports platform in casinos. And it is taking the virtual reality game The Brookhaven Experiment into casinos as well.
The Australia-based Halfbrick Studios has been a huge success, with games like Fruit Ninja reaching more than 1 billion downloads. The two companies will work together to make a version of Jetpack Joyride that works well as a skill-based real-money gambling game in casinos. Jetpack Joyride has been downloaded more than 350 million times and it has 14 million monthly active users.
“We have great respect for Halfbrick Studios, so we are thrilled to be partnering with one of the world’s greatest game developers to bring one of their most beloved games to casinos,” said Darion Lowenstein, chief marketing officer at Gamblit Gaming, in a statement. “I’ve been playing Jetpack Joyride for years, and adding real-money wagering makes dodging missiles while wearing bullet-powered jetpacks even more fun and exciting by raising the stakes.”
The company develops and publishes a wide variety of games that bring a casual, arcade sense of fun and skill into the casino market. Gamblit Gaming also works closely with game developers to gamblify and publish their games into new markets, tapping into the lucrative revenue streams of real money mobile gaming and land-based casinos.
“We were really impressed with Gamblit’s vision for a real-money, physical casino game for Jetpack Joyride,” said Sam White, vice president of entertainment and licensing at Halfbrick Studios, in a statement. “The skill-based casino category is an exciting new space, and we are confident Gamblit will do the best job possible in taking the thrill of Jetpack Joyride to even more players in a very unique way.”
Gamblit Gaming provides all of the technology, gambling expertise, operations, account management, security, gambling licenses, regulations and compliance elements needed. The company also helps casino operators deliver a new entertainment experience to not only attract new players, but also retain existing users.
Jetpack hit casino floors in late 2017 on Gamblit’s TriStation game machine.