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Zynga has hired seasoned game marketer Doug Scott as its new chief marketing officer. Scott has more than 20 years of experience in interactive entertainment and gaming, including developing marketing strategies, business partnerships, and overseeing product design and development.
The new hire shows that Zynga is still a company in transition.
Scott replaces Jennifer Nuckles, who was Zynga’s CMO for two years and four months. She was hired by former Zynga CEO Don Mattrick, who had replaced many of Mark Pincus’ hires. But Mattrick left Zynga in April 2015, and Pincus returned to the top job. Then, in March 2016, Pincus hired former Electronic Arts executive Frank Gibeau as CEO. Nuckles recently took a job as CMO of Doctor on Demand.
Before Zynga, Scott was an advisor to YouTube Music, where he helped develop solutions for musicians to increase their revenue and fans on YouTube. Before that, Scott spent more than two years as the CMO of BandPage, which Google acquired in February. At BandPage, Scott led the company’s marketing, sales, customer support, communications, and business analytics teams.
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Scott was also the vice president of marketing and revenue at DeNA, the Japanese mobile gaming giant, where he was responsible for marketing, business development, advertising sales, and operations for DeNA’s western efforts.
From 2009 to 2011, Scott served as CEO and co-founder of Lionside, a sports-focused Facebook game developer that DeNA acquired in 2011. Before Lionside, Scott was the vice president of marketing at RMG Networks.
Scott spent nearly six years at Electronic Arts, where he crossed paths with Gibeau. Scott worked on a number of franchises, including SimCity: Superstar, Need for Speed: Most Wanted, Need for Speed: Underground 2, 007: Everything or Nothing, and Def Jam: Fight for NY.
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