Toca Boca has launched a new video streaming service for kids — Toca TV — which will be available in more than 150 countries.
Toca TV is a new video subscription app for kids that leverages the company’s position in digital toys. The move marks the company’s first entry into the kids video market, which is changing rapidly in the age of the internet. The new app is targeted at kids ages five to nine. The video platform includes thousands of original and curated videos from around the web, with more being added weekly.
Toca Boca was acquired in April by Spin Master Corp., a Canadian children’s media company. The company, which has released 34 apps that have been downloaded more than 130 million times, said it uses a carefully designed scorecard to ensure it lives up to the company’s standards. It has no third-party advertising, sponsored product placement, or preroll.
“Toca Boca intends to be a beacon in the world for kids,” said Björn Jeffery, CEO and cofounder of Toca Boca, in a statement. “Looking beyond digital toys, video is such an important part of kids’ culture we knew it was something we had to explore. Toca TV takes the essence of Toca Boca from digital toys to a world of playful video.”
Toca TV has inspirational videos to encourage kids to explore and create for themselves. Kids can discover new videos by tapping through them in a stack or using the icons to search and browse by category. Once they find videos they love, they can save their favorites, so they’re easy to watch over and over again.
Toca TV also gives kids the opportunity to get behind (and in front of) the camera. Kids can use the recording tool and its fun, animated filters and stickers to create their own videos.
“Toca Boca earned its spot as a top global kids brand by creating products uniquely from the kids’ perspective,” said J Milligan, head of Toca TV, in a statement. “We’re applying that same approach to Toca TV to offer kids and their families something that was truly made for them in a way nothing else is.”
Toca Boca worked with more than 75 independent creators and multi channel networks, including Freedom!, DreamworksTV, an AwesomenessTV brand, Studio 71, and Broadband TV (BBTV) to license the best of what is available in kids’ video and bring it to Toca TV.
Toca TV subscribers will also have access to exclusive kid-hosted shows and animated originals produced and directed by Toca Boca. Toca TV is now globally available for iPad and iPhone on the App Store. Families in more than 150 countries can download the app and try it for free, after which a monthly subscription of $4.99 /£4.49 / 55 SEK will apply.