While much of the virtual reality hype this week is going to Sony, Oculus isn’t backing down.

Facebook’s virtual reality subsidiary is holding its annual Oculus Connect developer conference this week, and that’s kicking off with a major keynote today. You can expect many of the company’s biggest brains to take the stage to talk about the future of the Rift headset, the upcoming launch of the Touch controllers, and more. The keynote will begin at 10 a.m. Pacific time (1 p.m. Eastern), and you can watch it right here: