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Nintendo is targeting a wide audience, from portable tablet fans to esports enthusiasts, with its new Nintendo Switch gaming device coming in March 2017.

The Japanese company unveiled a three-minute video unveiling the Nintendo Switch, previously known as the NX, this morning. The video doesn’t show a single kid as a player. Rather, it showcases young adults playing with the device, which functions as a portable device as well as a home console. It has a tablet-like display (though we didn’t see any touchscreen functions), and it can plug into a TV screen as well, with handheld controllers that attach to either side or can be detached so you can play on the couch.

Young adults are part of the Nintendo Switch target market.

Above: Young adults are part of the Nintendo Switch target market.

Image Credit: Nintendo

The audience seems far different from the usual target market of young kids for Nintendo devices. The House of Mario focuses its 3DS handheld device at that audience, but it has lost many of them to mobile devices. The Switch, with a higher resolution screen, is also targeted at the esports crowd — the video showed two teams preparing to play Splatoon, Nintendo’s team shooter where you fight with paint instead of bullets or lasers.

Nintendo needs to make a comeback with this new console. The company’s previous console, the Wii U, has sold no more than 13 million units since it launched in November 2012. By contrast, the Microsoft Xbox One has sold around 22 million units since 2013, and Sony has sold more than 40 million units of the PlayStation 4 since 2013.


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The Switch runs on a new custom Tegra processor from Nvidia.

Nintendo Switch targets esports fans.

Above: Nintendo Switch targets esports fans.

Image Credit: Nintendo


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