Adobe has announced plans to turbo-charge its stock photo service by licensing editorial images and videos from Reuters.
Adobe has been a player in the stock media realm since its $800 million Fotolia acquisition back in 2014, and the company subsequently launched the Adobe Stock service and integrated it with its Creative Cloud libraries. The upshot of this was that creators could access millions of royalty-free commercial photos, illustrations, videos, graphics, and more directly from within Adobe’s suite of apps, including Photoshop, lllustrator, InDesign, Premiere Pro, and Dreamweaver.
With Reuters’ editorial assets thrown into the mix, Adobe users will have a direct pipeline into the news giant’s entire collection — covering sports, news, entertainment, millions of archive photos, and more than a million historical news video clips. The integration is expected to happen some time in the first half of 2017.
Today’s news represents a notable evolution for Adobe Stock as a service, and it gives newsrooms, freelancers, and bloggers extra incentive not only to use Adobe Stock, but also to sign up for an Adobe Creative Cloud license.
“Editorial is a critical component of modern content creation and storytelling,” said Bryan Lamkin, executive vice president and general manager of digital media at Adobe. “We’re thrilled about our partnership with Reuters, as we’re now able to offer powerful news, editorial and sports imagery, and archival coverage to our customers, dramatically expanding the range of stock assets available directly in their Creative Cloud apps.”
In related news today, Adobe also announced a range of updates to its Creative Cloud suite of apps ahead of its MAX conference and launched a new 3D design app called Project Felix, a font store called Typekit Marketplace, new virtual reality features for the Premiere Pro video editor, a triumvirate of new Android apps, and some smaller updates across platforms.