Marketing software created by former Facebook creative strategist readies for expansion with seed investment, addition of key personnel
ATLANTA–(BUSINESS WIRE)–November 3, 2016–
ATOMIZED, a cloud-based, visual content marketing calendar for brands and creative agencies, today announces the completion of a $2.5 million round of seed funding, and two new additions to the company’s leadership team.
Co-founded in 2013 by former Facebook and Instagram creative strategist ChRiS Gomersall, ATOMIZED tackles organizational challenges marketing teams face by streamlining creative and written content into a cohesive, cloud-based visual calendar. ATOMIZED’s current client roster includes brands such as Arby’s and Home Depot and agencies such as Moxie and M&C Saatchi.
“ATOMIZED truly changes the way in which marketers plan and optimize their omni-channel marketing efforts,” said Mike Hibbison, vice president of merchandising at Home Depot. “With its visually-compelling layout and ease of use, it saves time and provides a level of visibility into the ad-planning process that was previously unachievable, except with multiple spreadsheets, databases or other communication tools.”
“When it comes to planning, organizing, and sharing visual content, ATOMIZED is a no brainer,” said Paul Ollinger, former VP west coast sales, Facebook and ATOMIZED investor. “This is exactly the type of technology that the marketing world needs in order to ensure the content being created is captivating audiences on multiple channels.”
Funding was raised through individual angel investors with experience working for major players in the industry like Snapchat, Facebook and Twitter. The seed round investment will enable ATOMIZED to increase product marketing efforts and add to the company’s leadership team. Joining the ATOMIZED team as part of the raise are VP of Sales, Robert Barbieri and VP of Client Services, Daniel Hayden.
Robert Barbieri comes to ATOMIZED from Spredfast, where he served as a sales director leading the company’s sales and partnership efforts and handling key customers. For ATOMIZED, Barbieri will spearhead lead generation and sales efforts, working to expand the brand’s already-extensive client list.
Daniel Hayden, named VP of Client Services at ATOMIZED, previously held a senior product development management role at Oracle in the company’s Social Cloud division. Hayden brings more than 10 years of software product development experience to ATOMIZED, where he will ensure client satisfaction through real-time responsiveness and high-touch engagement.
“Robert and Daniel bring years of invaluable product and sales experience to the ATOMIZED team, which is exactly what we need at a time in which we’re scaling rapidly,” said ChRiS Gomersall, CEO of ATOMIZED. “We’re thrilled to welcome them to the team, and look forward to incorporating their visions for the future of company into our long and short-term goals.”
ATOMIZED is headquartered in Atlanta. To learn more visit ATOMIZED.com.
ATOMIZED is the first dynamic cloud-based visual content calendar for brand marketers and their agencies. Its patent-pending technology captures every cross-screen and cross-platform creative execution for a campaign in one elegant, central repository. ATOMIZED helps marketers more efficiently manage their creative planning and deployment and optimize their campaign performance across all media channels while still maintaining a unified voice.
Leila Palizi, 317-806-1900 x109
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