Poof has launched a couple of new wearables, dubbed the Pea and the Bean, to track the activity of your pets.
Fremont, Calif.-based Poof is the latest of many tech companies catering to pets, and it’s hoping to succeed with devices that are a little bigger than a quarter.
The wearables hang on your pet’s collar and measure activity, rest, and food intake, as well as calories burned around the clock. Now you don’t have to wonder if your pets are sleeping well or getting enough exercise. The devices also compare your pet to other pets using Poof. The wearables are super light, comfortable, and waterproof.
The Pea weighs in at a quarter of an ounce and is about the size of a quarter (1 inch). It uses a replaceable coin cell battery, which is able to provide a battery life of six months — the longest of any pet tracker available today. The Bean weighs in at just 0.12 ounces and is about the size of a pill. Its rechargeable battery lasts up to two months on a single charge. Most other trackers last about seven to 10 days.
“The advent of wearable technology has given us humans the ability to live healthier, more productive lives, so why not give those same technological benefits to our furry family members?” said Richard Xu, head of technology for Poof, in a statement. “Pets can’t verbalize when they’re not feeling well or getting enough exercise. Now they have a voice.”
Both devices pair with the free Poof app (Android/iOS). The app displays the data gathered by the devices, including daily activity, rest, food intake, and calories burned. Users can also share photos and comments via the pet-centric social network. Over time, the app tracks progress and trends in your pet’s exercise regimen and makes recommendations on food servings and activity for optimum health.
“We believe monitoring our pets’ activity, diet, and sleep is a priority. With these new devices, we are fulfilling our goal of delivering best in class wearable technology for our pets,” Xu said.
The devices have no monthly membership fee, and there’s no limit to the number of pets per user.
Poof customers have already found additional uses for the tracker. “My daughter is supposed to walk our boxer Baxter three days a week,” said Poof user Jessica Miller, in a statement. “I started reviewing Baxter’s data in the Poof app and realized my daughter was only walking Baxter one day a week! Busted!”
All proceeds from Poof products will go to GreaterGood.org, a national organization that works directly with animal welfare groups across the country to help place pets in their forever home. Poof trackers are now available to order at www.MyPoof.com. The Pea is available for $40, and the Bean for $50. Poof has has 14 employees, and it is a division of E&E Co, which has 400 employees.
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