Yewno has raised an additional $6.5 million for its content analytics solution, the Redwood, Calif.-based startup announced today. The investment, led by entrepreneur Desmond Shum, brings Yewno’s series A funding round to $16.5 million.

Yewno’s technology “mimics the human brain” to analyze and give context to long form content. And, much like the brain, Yewno’s algorithm learns page by page, extracts content, and develops knowledge, making it not only a search engine, but also a discovery platform.

It can “ingest systematic content from any type of discipline,” from education and finance to publishing, explained Yewno’s CEO and founder, Ruggero Gramatica.

The investment, Gramatica said, will power Yewno’s entrance into the publishing industry in China — where it expects to open offices soon.

“We are experiencing strong traction of the new Yewno for Education inference engine among leading universities around the world, and we’re preparing to expand into additional vertical markets,” said Gramatica.

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