The game gives you higher scores the more you walk while playing it. So the more you walk, the more you can eat. Trainers will earn double XP and Stardust when completing in-game actions from November 22 at 4 p.m. Pacific time through November 29 at 4 p.m. Pacific time. The idea is to get us all walking and exercising at a time when we’re normally catatonic from food intake. Pokémon Go has already been the most successful mobile game in history, generating more than 500 million downloads and an estimated $600 million in revenues in its first 90 days after its launch in July.
“It has been an incredible experience since we launched Pokémon Go a few short months ago in July,” Niantic Labs said in a statement. “We are passionate about creating experiences that encourage exploration and promote exercise. We are humbled that hundreds of millions of you around the world have joined us on this journey. So we would like to say thank you – and what better way to say thank you than to celebrate our community.”
Fans are awaiting bigger updates such as the addition of player-versus-player, but Pokémon Go brought back a lot of lapsed players when it launched its previous special event during Halloween.