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We’re used to watching Shark Tank‘s Robert Herjavec cut deals with adult entrepreneurs on ABC. Now, the reality show star is turning his attention to school kids by partnering with PepsiCo’s Frito-Lay to launch a Dreamvention contest.

Dreamvention mascot with Frito Lay chips

Above: Dreamvention mascot with Frito-Lay chips

Image Credit: Bérénice Magistretti/VentureBeat

Kids aged seven and up can submit their inventions by uploading an original drawing on the Dreamvention website — the deadline for entry is April 24. The winner, who will be announced in December, will receive a cash prize of $250,000. In addition, product development firm Mako Design + Invent will turn the winner’s idea into a prototype, thus paving the way for a lucky kid-trepreneur to start his or her own business.

The partnership officially kicked off last Monday at Google Garage, which hosted about two dozen Bay Area fifth graders for a morning “Invent-athon.” The students teamed up with Googlers to get their creative juices flowing and pitch ideas to an intrigued Herjavec. From a helium-filled backpack to a snowball gun, the ideas were as practical as they were imaginative.

“I think once a mind has expanded, it can never go back to its original size,” said Robert Herjavec, in an exclusive interview with VentureBeat. “So I think the idea is to really let them expand their minds to show them anything’s possible. And I have no doubt that some of these kids will achieve something great one day.”

Google Garage

Above: Google Garage

Image Credit: Bérénice Magistretti/VentureBeat
Kids and Googlers brainstorming

Above: Kids and Googlers brainstorming

Image Credit: Bérénice Magistretti/VentureBeat
One of the group tables

Above: One of the group tables

Image Credit: Bérénice Magistretti/VentureBeat

Frito-Lay has also partnered with Young Minds Inspired (YMI), a free educational outreach program. The 10 schools that submit the most inventive ideas will each be awarded $5,000 to help further in-class science programs.


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