Snap’s public offering marked the biggest U.S. tech IPO since Alibaba in 2014. This milestone has put a spotlight on the social media company, with public investors digging into their long term growth potential and path to profitability. One of the increasing concerns about Snap is user growth. While Snapchat boasted 50 million new daily actives users in 2016, their growth slowed down considerably at the end of the year, only adding five million new users in Q4. This halt coincided with the launch of Instagram Stories, which many believe to be the biggest threat to Snapchat’s outlook. In 2017, Facebook has doubled down on their assault on Snap with more competitive products including Messenger Day and their new camera, featuring disappearing messages and the ability to add masks, frames and filters.
In our latest Greymatter podcast, we asked two experts to dissect different dimensions of Snapchat’s growth. Greylock Growth Advisor in Residence and former Pinterest Product Lead for Growth Casey Winters teamed up with former Yik Yak Director of Growth Julie Zhou to dig into whether Snapchat is at risk of losing their millennial core market, if they need to change their unique UX to move upmarket to older users, if they should be allocating resources to continue engaging with influencers, and what things they should be thinking about to scale on an international level.
Elisa Schreiber is the marketing partner at Greylock Partners.