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Three companies are partnering to create a flagship esports arena on the Las Vegas Strip at the Luxor Hotel and Casino.

Allied Esports, Esports Arena, and MGM Resorts International plan to build a dedicated esports venue at the Luxor Hotel and Casino.

The new Esports Arena Las Vegas is scheduled to open in early 2018, and it will become the first permanent esports venue on The Strip, as well as the center of Allied Esports’ growing global network of esports properties spanning North America, Europe and China.

Esports Arena Las Vegas will combine interactive entertainment and Las Vegas nightlife, and seek to become the global epicenter for esports experiences. With design and programming contributions from Allied Esports’ enterprises around the world, its North American arm Esports Arena will take the lead in bringing the Las Vegas concept to life. Naming rights opportunities for Esports Arena Las Vegas are also being considered.

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“We have very ambitious expansion plans over the next two years, and when we realized that a location at Luxor was possible, we jumped at the opportunity to develop our flagship here,” said Jud Hannigan, CEO of Allied Esports International, in a statement. “Just as Yankee Stadium, Madison Square Garden and Wembley Stadium are considered their sports’ most aspirational venues by players and fans alike, Esports Arena Las Vegas will be the iconic destination in esports and complement the city’s incredible appeal, attracting video gaming competitors and fans from around the world.”

Esports Arena is working with Luxor and design firm YWS Design & Architecture to build the space currently occupied by a 30,000-square-foot nightclub into a multi-level arena complete with a competition stage, LED video wall, telescopic seating, daily gaming stations, a food and beverage offering, and state-of-the-art streaming and television-quality production studios.

The arena will provide a ready-to-go championship destination for tournaments, leagues and high stakes match-ups in a setting designed to deliver an unparalleled fan experience.

Niklas Rytterstrom, general manager of Luxor, said in a statement, “Our company is the leader in the entertainment industry and recognizes the exciting growth in esports. With this partnership, we will introduce a new experience to the market, once again elevating the city’s vast entertainment offerings.”

The Esports Arena brand launched in Santa Ana, Calif. in 2015 with the opening of North America’s first dedicated esports facility. Since then, the company has created both an online and offline social and competitive gaming experience that has attracted game developers, sponsors and hundreds of thousands of players and fans from the many game communities to events in Santa Ana, and reached millions of viewers around the world with its live online broadcasts and post-produced content.

The first step in its North American expansion was the announcement of Esports Arena Oakland last year, which will be opening its doors in the coming months.

Tyler Endres, cofounder of Esports Arena, said in a statement: “Esports Arena Las Vegas will be the ultimate esports environment that people from around the world will strive to experience first-hand. The operation and programming will be unique, as the rest of our locations are very much driven to engage and support local communities, while here in Las Vegas we are developing an approach that will also create excitement for the millions of visitors who come to the city every year.”

Esports Arena is planning to announce 10 to 15 Esports Arena locations in North America over the next few years and is working to address some of the challenges that exist in esports today, including a professional path for aspiring amateurs, improving team-player relations, strengthening overall player health and financial stability, and limiting barriers of entry for sponsors.

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