When it comes to PC gaming, most of the world thinks of Steam first. It’s the biggest store and community for PC games, so much so that it’s almost a platform onto itself.

But in China, where PC gaming is a growing market (analyst firm Newzoo pegged it at $13.8 billion in 2016), Steam is a runner-up. China belongs to Tencent, the biggest game company in the world. You might know it as the owners of Riot Games, the folks who make the fantastically successful League of Legends.

And don’t count on Steam overtaking Tencent. Motherboard, Vice Media’s tech site, breaks down why each will keep their existing strangleholds on their home turfs. But this shows that while mobile is a booming market for gaming, the PC platform is still growing worldwide thanks to the ease of distribution (you don’t have to deal with Apple or Sony for certification) and the variety of experiences — and experimentation — a mouse-and-keyboard provide for.

And it also shows that China — one of the biggest markets in the world — is opening up to Western design studios. It’s probably a good time to brush up on your Mandarin, or do what folks in mobile have learned: find a partner like Tencent that’s interested in publishing your game there.

P.S. Tired of modern first-person shooters? Strafe might be for you.

From GamesBeat

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Tencent is rebranding its PC digital game store as WeGame (updated)

Tencent is making some changes to its PC game store. According to Niko Partners analyst Daniel Ahmad, the Chinese game company is planning to rebrand its Tencent Games Platform digital store, calling it WeGame. The formal announcement will take place on April 20. The platform primarily serves China, but WeGames could be a more international endeavor. This news […]

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PlayerUnknown Battlegrounds Dev: “Please Bear With Us” On Memory Leak and Server Issues

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Dear BioWare: Stop making open-world games

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The Modders Who Decided to Overhaul the AI in ‘Civilization V’

One of the most popular mods for Civilization V, dubbed the Community Patch, goes far beyond anything I’ve profiled before. It doesn’t just add a weapon, faction, or tweak the colors on a t-shirt to fit someone’s preferences. Instead, the creators raised their ambitions higher, hoping to radically improve the AI driving the game. (via Waypoint)

The 16-Year-Old Modder Who Decided ‘Crusader Kings II’ Wasn’t Jewish Enough

Crusader Kings II is a sprawling, ambitious strategy game set in the Middle Ages, one known for its stories of intrigue, backstabbing, and other plots spinning out of its central premise: relationships. The choices you make regarding, like the decision to have children—or, if it seems to advance your interests, deciding to kill your own children—are what move the game forward. (via Waypoint)

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