Interested in learning what's next for the gaming industry? Join gaming executives to discuss emerging parts of the industry this October at GamesBeat Summit Next. Learn more.

Dream Reality Interactive stands at the intersection of augmented reality, virtual reality, and artificial intelligence. And that has enabled the company to raise a round of funding from creative agency Mother and investor Phil Harrison.

London-based Dream Reality Interactive is working several innovative projects, including “Hold the World,” a Factory 42 production which features director David Attenborough as a VR hologram.

Dream Reality Interactive, also known as dRi, was founded in late 2016 as a VR development studio. It has 10 employees.

“We are really excited by the space where AR, VR, and A.I. meet and can see amazing opportunities for new levels of immersion and human interaction,” said Dream Reality Interactive cofounder and CEO Dave Ranyard, in a statement. “Having backing from two successful and insightful investors enables us to accelerate our ambitions and is a huge validation of the talented team we have put together.”


MetaBeat 2022

MetaBeat will bring together metaverse thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 3-4 in San Francisco, CA.

Register Here

Michael Wall, CEO of Mother, added, “The team that Dave has assembled at dRi represents a brilliant and fundamental part of the future shape of marketing – with the skills to harness emerging technologies and supercharge the potential of brand storytelling. Our recent experience with Stella has only reinforced our view of the importance it will present in the future.”

Ranyard was the former head of the Sony London game studio.

In a statement, Phil Harrison, a former Sony games executive  and now an investor, said, “I invested in dRi because the team is fantastic, and the AR/VR sector is one of the most exciting frontiers in technology today.”

At the Gamelab event in Barcelona, Harrison said on stage, “VR is the appetizer, and augmented reality is the main course.”

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Learn more about membership.