Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next.
Mobile game company N3twork has acquired Agamemnon, a mobile marketing business intelligence system.
As part of the deal, user acquisition expert Eric Seufert will join N3twork to lead the company’s platform efforts. As an entrepreneur at Heracles, Eric built Agamemnon and worked with a large roster of clients across the mobile landscape.
In his past professional roles, Seufert served as the vice president of user acquisition and network engagement at Rovio, the company that makes Angry Birds. He was also the head of marketing at social mobile game publisher Wooga. He is the author of Freemium Economics: Leverage analytics & user segmentation to drive revenue. And he is the publisher of the Mobile Dev Memo Newsletter & Blog.
“At N3twork, we believe that mobile and mobile gaming is still a nascent market relative to its full potential and that great games can command audiences that, with the right approach, can support incredible businesses,” the company said in a blog post.
Three top investment pros open up about what it takes to get your video game funded.
N3twork’s first game is Legendary: Game of Heroes, a mobile game that is in the top 10 grossing games lists in 27 countries since its release a year ago.
N3twork said Suefert’s mandate is to accelerate platform effort, creating products that aid the wider audience of developers and help them unlock the potential of their business by utilizing the systems and services that help games grow.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties