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Mobile gaming revenue grew 32 percent from a year ago to $12.2 billion in the second quarter, according to mobile measurement firm Sensor Tower.
Game revenues on iOS grew 34 percent while Google Play grew 28 percent. Mobile game downloads on iOS and Google Play combined were 9.2 billion, up 19 percent from 7.7 billion a year earlier. Those numbers show that mobile gaming continues to grow faster than other game markets despite its huge size.
Mobile games accounted for about 77 percent of all global revenue on Apple’s App Store for the quarter and approximately 88 percent of spending on Google Play. Titles from Asia, such as Tencent’s Honor of Kings, took a bigger share among the top-grossing apps, accounting for five of the top 10 highest-earning mobile games and three of the top five.
Quarterly gross revenue on Apple’s App Store last quarter totaled approximately $7.7 billion, a 34 percent increase year-over-year from Q2 2016’s $5.7 billion. Spending on mobile games on Google Play grew to $4.5 billion, up 28 percent from $3.5 billion in the year-ago quarter.
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Overall, gross revenue from mobile games across both stores grew by about 2 percent from the previous quarter, up from $11.9 billion in Q1 2017.
The Google Play store saw downloads grow 25 percent year-over-year to approximately 7.2 billion, up from 5.7 billion in Q2 2016. This was significantly more growth than displayed by Apple’s App Store, which saw new mobile game installs grow by about 2 percent year-over-year to 2.1 billion, up from 2 billion in the year-ago quarter.
As in Q1, Kiloo’s Subway Surfers held the top spot among all mobile games worldwide in terms of new downloads, retaining its No. 1 ranking on Google Play as well. Also like Q1, Tencent’s mobile multiplayer online battle arena (MOBA) title Honor of Kings ranked No. 1 for downloads on Apple’s App Store, despite its still-limited presence outside of China.
Three of the top four most-downloaded games on the App Store were what Sensor Tower called “viral” titles: Voodoo’s Snake VS Block along with Ballz and Fidget Spinner from Ubisoft-owned Ketchapp. Strong interest on Google Play for Nintendo’s Super Mario Run kept the prolific publisher’s first mobile game among the top titles by worldwide downloads, where it ranked No. 4 despite being absent from the iOS top 10.
Mixi’s Monster Strike once again topped worldwide overall, App Store, and Google Play revenue. It was challenged on iOS by Honor of Kings, which saw both its App Store and overall revenue ranking grow substantially from Q1 to No. 2 on iOS and No. 3 among all mobile games, up from No. 3 and No. 7, respectively.
Q1 saw four mobile games from Asia make the top 10 for overall revenue, and that number grew to five in Q2. Asian-developed mobile games increased from two to three among the top five highest-grossing titles over the same period.
Two Q2 launches did well on the download charts: CATS: Crash Arena Turbo Stars from ZeptoLab and Jam City’s puzzle title Family Guy: Another Freakin’ Mobile Game.
In the U.S., the titles were familiar games in the top ranks, but there was some shuffling. Supercell’s Clash of Clans advanced to No. 2 overall in the wake of its “sequel-sized” Builder Base update in May. Also notable was Bandai Namco’s ascent into the top 10 with Dragon Ball Z: Dokkan Battle, a title that has continued to monetize progressively better quarter-over-quarter.
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