Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 

Even though The Sims 4 launched nearly three years ago, publisher Electronic Arts reports that it’s seeing a 20 percent increase in monthly active players on PC year-over-year.

Live operations, including downloadable content, is a core part of EA’s strategy. In 2016, The Sims 4 released seven updates and contributed to EA’s record fiscal year. More recently, it’s crowdsourcing its next Sims 4 expansion, the Stuff pack, by asking fans to vote on what items to include. So far in 2017, EA has released four expansion packs.

According to EA’s earnings report today, 63 percent of its total net sales comes from digital revenue. That includes The Sims 4, which is a big seller with its variety of downloadable content. EA regularly releases updates for the popular life simulator game, such as its Get Together expansion pack and its Vampires pack.

The Sims 4 also hosts monthly challenges, such as The Sims 4 Legacy Challenge, which players can complete by building a multigenerational family. The challenge inspired The Sims Mobile, which EA is hoping will take a big piece of the $41 billion mobile market.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member