Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event. 


Just as in Q1, Zynga broke some of its own records in Q2, generating $179.9 million in revenue in the mobile market.

“We saw record mobile bookings up 33 percent year-over-year. Our mobile audience is also up, 28 percent year-over-year, which is terrific,” said CEO Frank Gibeau in a phone call with GamesBeat. “Usually that’s been the bugbear that’s got everybody is revenues can be growing but audience is down. We’re actually seeing more people are playing our games today than they were yesterday, which is exactly what we need to be doing.”

Gibeau calls out the racing game CSR Racing 2 as a break-out hit. It’s from NaturalMotion, which Zynga acquired in 2014, and it drove a 14 percent increase in mobile revenues this past quarter. A big factor in its success has been because of live services, which is a priority for Zynga for the remainder of 2017.

“2017 is a year that’s really focused in on live services. In 2016 there were 10 new game releases and we wanted to shift from that build mode into grow mode with the existing live services,” said Gibeau. “As we look to the second half and beyond, that’s going to be our focus in terms of how we’re growing the company.”

Event

The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2

January 25 – 27, 2022

Learn More

Zynga’s been getting a positive response from its audience. Its daily active users on mobile are up 28 percent year-over-year, reaching an average of 19 million. It also reported that in-app purchases are up as well.

“One of the KPIs that really demonstrates that the focus on live operations is paying off is the mobile user pay, the in-app purchasing, is up 45 percent year over year,” said Gibeau. “So that’s a testament to the fact that we’re putting a lot more valuable things into our games that our players are willing to pay for and are enjoying.”

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member