All the sessions from Transform 2021 are available on-demand now. Watch now.
Bluehole, the studio behind the massive battle royale shooter hit PlayerUnknown’s Battlegrounds, announced today that it is creating a subsidiary, PUBG Corp., to handle the development and business growth of the game.
PUBG has been available on PC in Early Access since March. It has already sold more than 13 million copies, according to Bluehole. The developer also noted that it has had more than 1.5 million concurrent players on Steam. That was a new record, beating the juggernaut Dota 2. And an Xbox One version is coming out later this year. This last-person-standing shooter huge, and it is growing. It’s already attracted competitors (or Bluehole may prefer the term “copycats”).
“Given PlayerUnknown’s Battlegrounds’ global success, we want to ensure that we have the operational efficiency that is required to support the game globally,” said Chang Han Kim, chief executive officer of PUBG Corp., in a press release sent to GamesBeat. “This new structure allows us to be nimble as we look towards the expansion of strategic business opportunities that include the game’s potential in the esports sector and the growth of PUBG as a true global IP franchise.”
PUBG Corp. has established an office in the U.S., and it plans to open locations in Europe and Japan. We reached out to Bluehole for comment on why it wanted to create a whole new subsidiary for PUBG, and we’ll update this story if we hear back from the studio.
Three top investment pros open up about what it takes to get your video game funded.
Bluehole is based in South Korea. It also develops the PC massively multiplayer online role-playing game Tera.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties