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Livestreaming platform Twitch announced today that it has opened its official online merchandise store. The store will feature shirts, hoodies, home goods, and community-inspired apparel.

It’s no surprise, as Twitch is owned by e-commerce giant Amazon. It represents one more way that both Twitch and its community of users can generate revenue.

Twitch’s initial product offering ranges from the Twitch logo shirt in the brand’s signature purple to home goods like plush pillows and drinkware.

Fans of Twitch can expect to see periodic updates to the collection through fashion items like the joystick tee, which is a playful throwback to the origins of the video game community. Items are discoverable through Twitch and Amazon and can be purchased through an Amazon account.

“Our community is devoted to Twitch and has been vocal about wanting to show off their love for the brand,” said Jennifer Dabnor, director of private label licensing at Twitch, in a statement. “Giving our community access to items like our coveted purple Twitch shirts and expanding into women’s fits and kids options allows us to embrace the broader Twitch community. We also want to make it easy for our fans to show off their Twitch pride, which is why we are providing them with a 24/7 digital store powered by Amazon.”

At launch, Twitch fans will find 18 available items, including tees (regular, V-neck, pocket, and baseball), hoodies, hats (snapback, dad, and trucker), a racer-back tank top, pint glass, mug, and pillow plush.


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