Elevate your enterprise data technology and strategy at Transform 2021.


Livestreaming platform Twitch announced today that it has opened its official online merchandise store. The store will feature shirts, hoodies, home goods, and community-inspired apparel.

It’s no surprise, as Twitch is owned by e-commerce giant Amazon. It represents one more way that both Twitch and its community of users can generate revenue.

Twitch’s initial product offering ranges from the Twitch logo shirt in the brand’s signature purple to home goods like plush pillows and drinkware.

Fans of Twitch can expect to see periodic updates to the collection through fashion items like the joystick tee, which is a playful throwback to the origins of the video game community. Items are discoverable through Twitch and Amazon and can be purchased through an Amazon account.

“Our community is devoted to Twitch and has been vocal about wanting to show off their love for the brand,” said Jennifer Dabnor, director of private label licensing at Twitch, in a statement. “Giving our community access to items like our coveted purple Twitch shirts and expanding into women’s fits and kids options allows us to embrace the broader Twitch community. We also want to make it easy for our fans to show off their Twitch pride, which is why we are providing them with a 24/7 digital store powered by Amazon.”

At launch, Twitch fans will find 18 available items, including tees (regular, V-neck, pocket, and baseball), hoodies, hats (snapback, dad, and trucker), a racer-back tank top, pint glass, mug, and pillow plush.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member