Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 


WWE 2K18‘s newest character isn’t a wrestler. Heck, I’m not even sure if he was a real person. Give me a second.

*checks Wikipedia*

OK, Colonel Sanders was a real person. But he’s not a professional wrestler. Facts aren’t stopping 2K from adding the Kentucky Fried Chicken mascot to its next WWE game, which comes out on October 17 for PlayStation 4, Xbox One, and PC (a Switch release is following later this year).

The WWE 2K series is a top-seller every year. This bit of cross-promotion could help KFC reach that audience of wrestling and gaming fans. KFC and WWE have had an advertising partnership for a while now, with wrestlers like Dolph Ziggler dressing up as the Colonel for ads played during WWE shows.

Webinar

Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

It won’t be quite as bizarre as it sounds. 2K clarified in a press release sent to GamesBeat that you still need to use the create-a-wrestler mode in the game to create Sanders. But it when you see that bright white suit and iconic facial hair, you’ll know what to do.

GamesBeat

GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member