PARIS & LONDON & NEW YORK–(BUSINESS WIRE)–October 10, 2017–
Tinyclues, provider of an artificial intelligence (AI)-first marketing solution, today announced that it has been identified as a Vendor to Watch in Gartner’s 2017 “Magic Quadrant for Digital Marketing Analytics” report. We believe that our presence in Gartner’s report validates our vision of enabling marketers with a nimble, AI-first marketing solution to redefine the way they target and interact with consumers. We also feel that the report recognizes the significant development of the Tinyclues’ AI-first platform in the last 12 months and the aggressive growth in our customer base.
As organizations look to improve marketing return on investment, they require ways to target future buyers for products in a more accurate and timely manner.
“Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics,”* according to the Gartner Magic Quadrant report, which is intended for chief marketing officers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.
Tinyclues is thrilled to be identified by Gartner within the report. “With consumers receiving ever more communications from brands, earning engagement and optimizing campaign revenues is a challenge for today’s marketers,” said David Bessis, founder and CEO of Tinyclues. “We believe that by 2020, marketers will be able to simply input their campaigns and business goals in an AI-first solution such as Tinyclues, which will predict and optimize the best customer engagement strategy for maximum business impact, in a smooth and quantified manner.”
Using the Tinyclues Deep AI marketing platform, leading brands like ClubMed, Lacoste, Manor, Thomas Cook, and vente-privée.com can:
- Easily find the future buyers for any product or category of products, even in the absence of explicit intent
- Increase revenue by 49 percent on average by outperforming existing campaigns and by creating new campaigns with high potential
- Optimize cross-channel potential with intelligent fatigue management based on real propensities to buy
- Build and orchestrate the marketing agenda
Being mentioned in the Gartner report follows a strong 2017 for Tinyclues with the launch of Tinyclues Action™ in March, the addition of call-center and Facebook Custom Audiences as new channels, and dozens of new customer wins.
To support current and planned growth, Tinyclues expanded its leadership team: Francois Laxalt joined as Senior Director of Product Marketing, following senior marketing and product innovation roles with Neolane and Adobe Campaign. Matthieu Chouard was appointed as Senior Vice President Sales EMEA.
*Gartner, Magic Quadrant for Digital Marketing Analytics, Martin Kihn, Christi Eubanks, Lizzy Foo Kune, 4 October 2017
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
Tinyclues is the leading AI-first marketing solution enabling companies to generate additional revenue through intelligent campaign targeting and planning. Tinyclues’ ground-breaking solution uses Deep Artificial Intelligence to identify future buyers for any promoted item, even in the absence of recent intent. Companies like Brandalley, Cdiscount, ClubMed, Corsair, Fnac, Lacoste, La Redoute, Manor, Rue du Commerce, Vente-privée, Sarenza, Vestiaire Collective, Voyages-sncf.com and more are using Tinyclues to optimize and orchestrate more than 500 million messages per month across channels such as email, mobile notifications, direct mail, call centers or Facebook to generate quantified and sustainable additional revenue.
Caroline Tailleferd, Tel: +33 6 11 64 87 37