Oculus announced at its Oculus Connect keynote event today that its Explore API will be available for all Gear VR developers. The API will enable devs to promote their content in the new Oculus Explore section that’s meant to help with app discoverability. It will be available for the Rift in 2018.

Using the Explore API, a developer can create Stories around their app or game. These can be used to showcase updates or announcements as well as deeplink to videos or specific content within an app.

Oculus Home’s product manager Christina Womack points to a successful push by Samsung VR. It created a Story to alert people about a live musical concert and grabbed the attention of 48 percent of Gear VR users.