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Y’all really like watching commercials for PlayStation games, as Sony has again has more TV ad impressions than any other video game publisher in the U.S.
GamesBeat has partnered with iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to bring you a monthly report on the TV ad impressions generated by the gaming industry’s biggest campaigns. These are the ads, and by extension the games, that game makers are putting major muscle behind.
Below are the top five most-seen gaming industry brands from October 16 through November 15.
The 2nd Annual GamesBeat and Facebook Gaming Summit and GamesBeat: Into the Metaverse 2
January 25 – 27, 2022
TV ad impressions in the gaming space exploded during the period measured, up from 2.9 billion last time to over 6 billion. Overall, 33 companies ran 135 spots over 27,700 times with an estimated spend of $125.6 million. PlayStation maintained a strong lead with nearly a third of the industry’s impressions, followed by Xbox and Nintendo.
PlayStation captured 1.8 billion of the industry’s impressions with 18 commercials that aired over 5,500 times. “Call of Duty: WWII: Winter Front” was the most-seen spot with 228.7 million impressions. PlayStation ads racked up top impression counts on ESPN, Fox, and Adult Swim, and during programming including NFL football, NBA basketball, and the 2017 World Series.
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