Amazon is confirming that it bought game infrastructure and live operations company GameSparks to offer a wider variety of services to game developers.

In confirming the deal, Amazon will offer GameSparks cloud services that compete directly with Microsoft, which acquired game-focused PlayFab to integrate into Microsoft’s Azure cloud services. Reports surfaced in July 2017 that Amazon bought GameSparks in Dublin, Ireland, for $10 million. But the companies stayed quiet about it until now.

Amazon picked GameSparks up quietly to offer services to game developers and publishers in social and multiplayer, meta-games and game economies, live game operations, core platform-as-a-service, integrations, infrastructure, and operations. GameSparks handles PC, mobile, and console games.

Above: GameSparks provides cloud services for game companies.

Image Credit: GameSparks

“We’re excited to announce that GameSparks has been acquired by Amazon,” GameSparks said in a post. “GameSparks has long shared Amazon’s passion for helping developers create amazing gaming experiences, so it’s a natural fit. Being part of Amazon means we’ll continue to grow the service, as well as explore new ways to unlock the power of Amazon to help you build, operate, and monetize your games.”

GameSparks services will be available for demonstration in Amazon’s booth at the Game Developers Conference (GDC) in San Francisco during the week of March 19. At GDC, Amazon will show off a wide array of services beyond GameSparks, including its Twitch livestreaming platform, GameLift server hosting, Lumberyard game engine, Amazon Appstore, Amazon Web Services cloud hosting, and the Alexa voice-recognition platform.

GameSpark segments its services into building, customizing, optimizing, and experimenting. With building, developers can create player progression tools such as leaderboards, achievements, notifications, rewards, and live events. Developers can set up storefronts, loot drops, currencies, virtual goods, and in-game purchases. And they can implement matchmaking, challenges, tournaments, chat, social integrations, and clans/teams.

With customization, developers can modify the cloud coding. With optimization, they can segment the players into any groups for analysis. And with experimentation, they can tune the game as needed and experiment with A/B tests.