VentureBeat Homepage
  • The Machine
  • GamesBeat
  • Jobs
  • Transform 2021
  • Account Settings
  • Log Out
  • Become a Member
  • Sign In
VentureBeat Homepage

GamesBeat

VentureBeat

  • AR/VR
  • Big Data
  • Cloud
  • Commerce
  • Dev
  • Enterprise
  • Entrepreneur
  • Marketing
  • Media
  • Mobile
  • Security
  • Social
  • Transportation

Follow

follow us on Twitter follow us on Facebook follow us on LinkedIn Follow us on RSS

The Machine

  • AI
  • Machine Learning
  • Computer Vision
  • Natural Language Processing
  • Robotic Process Automation

Follow

Follow us on RSS

GamesBeat

  • Games
  • Esports
  • PC Gaming

Follow

follow us on Twitter Follow us on RSS

Events

  • Upcoming
  • Transform
  • Media Partner
  • Webinars

General

  • Newsletters
  • Got a news tip?
  • Advertise
  • Press Releases
  • Guest Posts
  • Deals
  • Jobs
  • VB Lab
  • About
  • Contact
  • Privacy Policy
×

Join the GamesBeat Community

Free: Join the GamesBeat Community for access to 3 premium posts or videos a month.

Learn More
Please wait...

Share

  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn

Profile

  • VentureBeat Homepage
  • Newsletters
  • Events

Sensor Tower: PUBG Mobile’s first week of iOS revenues only a fifth of Fortnite’s

Stephanie Chan@sweijuchan May 1, 2018 5:01 PM
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
Fortnite
Epic shoots us with a Fortnite update tomorrow.
Image Credit: GamesBeat

Driving Game Growth & Into the Metaverse

Register today to connect with the games industry, join private networking sessions, and hear the latest on driving game growth and the metaverse.

January 26-28, 2021

Register for free

No one is really questioning how massively popular Epic Games’ Fortnite is on mobile. But the numbers are in and it has outstripped competitor PUBG Mobile almost fivefold on iOS devices, according to market analyst Sensor Tower. Comparing the two games’ first week revenue on the Apple App Store reveals PUBG generated about $700,000 while Fortnite raked in $3.7 million.

Both are free-to-play and earn their revenue through in-app purchases. Though PUBG Mobile launched worldwide in mid-March, it only implemented this monetization strategy in the past week. Unlike Fortnite, it’s available on both iOS and Android devices, and Sensor Tower estimates that it’s earned around $1 million on both those platforms outside of China.

PUBG has a chance to catch up because it boasts high install numbers outside of China. Before it implemented in-app purchases, around 22 million players had downloaded it from the Apple App Store, which is about six times higher than Fortnite’s 3.7 million in its first week. And the games are neck-and-neck in the Apple App Store standings — Fortnite at No. 5 and PUBG at No. 6 of the top free games. What might be hurting PUBG’s revenue the most is the items that it’s offering players in exchange for in-game currency.

Sensor Tower compares what’s on offer for players in both games and found that Fortnite favors limited-time and daily items for people to buy. PUBG Mobile, on the other hand, focuses on a randomized loot box system that can produce duplicates of items that players already own. Fortnite’s Battle Pass also offers perks for $10 per month.

“Fortnite is more popular on PC and console than PUBG at present and that, coupled with the fact that purchases made in the game on mobile carry over to other platforms’ versions, may be helping its iOS revenue,” wrote Sensor Tower head of mobile insights Randy Nelson in a blog post.

PUBG has the edge on Fortnite in one of the world’s largest markets, though: publisher Tencent’s home turf, China. As of March, it was the top Western PC game in that country and that popularity could transfer over to mobile. Since this was only the first week PUBG Mobile has offered in-app purchases, the game could also potentially change up its strategy to have more players grabbing their wallets.


Register for GamesBeat's upcoming event: Driving Game Growth & Into the Metaverse

Product Comparisons

View Guides

Search jobs and find your dream job today.

Get Hired
  • GamesBeat
  • Follow us on Facebook
  • Follow us on Twitter
  • Follow us on LinkedIn
  • Follow us on RSS
  • VB Lab
  • Newsletters
  • Events
  • Deals
  • Product Comparisons
  • Jobs
  • About
  • Contact
  • Careers
  • Privacy Policy
  • Terms of Service

© 2021 VentureBeat. All rights reserved.