Join gaming leaders online at GamesBeat Summit Next this upcoming November 9-10. Learn more about what comes next. 

Amazon today announced the newest addition to the Fire TV family: the Amazon Fire TV Cube. It’s a 4K Ultra HD-capable set-top packed with IR blasters that can control AV systems and televisions, far-field microphones that listen for Alexa commands, and access to a wealth of entertainment apps, like Showtime, HBO, and Netflix.

The Fire TV Cube is available for preorder today starting at $119 ($89 for Prime Members on June 7 and 8 only) and comes bundled with an ethernet adapter and an IR extender cable. For a limited time, Amazon is bundling it with the Amazon Cloud Cam, the company’s cloud-connected security system, for $199, and is extending $10 in Prime Video credit to customers who order by July 1.

The Amazon Fire TV Cube offers the array of standard features existing Fire TV owners have come to know, including compatibility with Alexa. Users can launch apps (“Alexa, launch Starz”), search for movies by actor, director, and genre (“Alexa, find drama”), control playback (“Alexa, pause the movie”), or even ask about the weather (“Alexa, what’s this week’s forecast”) with voice commands. They can also program routines that trigger multiple devices all at once; “Alexa, good morning,” for example, could switch on the TV, speaker system, and other Alexa-compatible smart appliances connected to the same Wi-Fi network.

Fire TV Cube


Three top investment pros open up about what it takes to get your video game funded.

Watch On Demand

The aforementioned far-field microphones, of which there are eight, use beamforming technology — the same featured in Amazon’s Echo speakers — to combine the signals from individual microphones and suppress noise, reverberation, content playing on the Fire TV Cube, and competing speech. There’s also a bundled remote with an integrated microphone for situations when you’re out of the speakers’ range.

“We believe voice makes it easier for customers to control their entertainment systems and watch the TV and movies they care about,” Marc Whitten, vice president of Amazon’s Fire TV division, said in a statement. “And it’s just the beginning. Amazon Fire TV Cube will only get better over time, with the Alexa service always getting smarter.”

But the Fire TV Cube’s standout feature might be its support for set-top cable boxes. Thanks to a combination of infrared technology and HDMI CEC, the Fire TV can control not only sound bars, TVs, and surround sound systems, but cable and satellite boxes, as well. Enter your ZIP code and cable provider during setup, and you can switch channels by saying commands like, “Alexa, switch to channel 15,” and, “Alexa, switch to ESPN,” or adjust the volume of a TV or soundbar when you’re viewing content on a different HDMI port. Amazon says the Fire TV Cube is compatible with set-top providers including Comcast, Dish, and DirecTV.

Other highlights include access to thousands of apps from the Amazon App Store — such as streaming services HBO, Showtime, and Starz — through Amazon’s a la carte Amazon Channels service.


GamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
  • Newsletters, such as DeanBeat
  • The wonderful, educational, and fun speakers at our events
  • Networking opportunities
  • Special members-only interviews, chats, and "open office" events with GamesBeat staff
  • Chatting with community members, GamesBeat staff, and other guests in our Discord
  • And maybe even a fun prize or two
  • Introductions to like-minded parties
Become a member