Tim Willits believes that id Software, the iconic game development company that created some of gaming’s most cherished brands, is in its golden age.

The company just announced various games associated with its big brands: Wolfenstein, Doom, Quake Champions, and Rage.

“We’ve never had all four of our intellectual properties in development and so successful,” he said in an interview at the Electronic Entertainment Expo (E3), the game trade show in Los Angeles last week. “This is the golden age of id. It’s awesome.”

I played Rage 2‘s demo at E3, and then I interviewed Willits, studio director at id. Willits has been at the studio for a long time, and he provides the connection between id’s origins and the new generation of developers that have joined id under the ownership of Bethesda and its parent company ZeniMax Media.

Here’s an edited transcript of our interview.

Tim Willits of id Software

Above: Tim Willits of id Software

Image Credit: Dean Takahashi

GamesBeat: The colors are a lot different, right?

Tim Willits: Well, you have to deal with this 50,000-pound gorilla here. When I met with the Avalanche guys, I wrote on the whiteboard, “More crazy than Rage.” That’s been the lens we’ve looked through in our game design decisions. When it comes to color, Rage and Mad Max used every shade of brown. Both studios said, “We need to move away from brown.”

We set the world far enough ahead from the events of Rage to separate them. In the fiction, we have these eco-pods that come down and start to re-fertilize the Earth. We have forests and swamps and jungles and lakes. The color of the environments led to more colorful characters, which led to more colorful towns, which led to more colorful packaging. It all came out of getting as far away from — well, we still have brown. We still have some white sand stuff.

GamesBeat: It’s nice to know that not everything is a wasteland.

Willits: There’s still some of that, but it adds context to the story. We really wanted to punch it out with this game, because — well, we gotta get away from this game here. We wanted to make a statement with the gameplay and the colors and the look to set us apart. I’ve even got colorful socks on. Color!

GamesBeat: Pink is a pretty bold move. Pink isn’t usually a shooter color.

Willits: Yeah, but remember, pink was always a punk thing in the ‘80s. Some of the art inspiration for Rage 2 came from old comic books, too. You’re right that it’s kind of an unusual color for an M-rated game. If you noticed, in the demo, when you get to the Eden Space Center, in the sky it looks fine, but when you get to the top, we actually change the sky to make it pink. We’re driving that through the whole game. It’s a dynamic engine.

Above: Rage 2

Image Credit: Bethesda

GamesBeat: But is it still as relentlessly bleak?

Willits: No, no, no. Well, yes? We call it the post-post-apocalypse. We’re trying to evolve past the apocalypse. It’s been a long time. People aren’t desperate for water. Society has formed. Even the mutants have formed a kind of loose society. We’re trying to evolve the setting to get away from that bleakness. We can infuse that color in. We should not be afraid of color. You know how id Software is usually afraid of color. Quake was brown. Quake II was green. Quake III was red. DOOM 3 was dark. Rage was brown again.

GamesBeat: Are you trying to get away from that tribal warfare as well?

Willits: Oh, no, we’ve got plenty of tribal warfare. That’s all the game is!

GamesBeat: Humanity hasn’t really advanced so much.

Willits: The humans haven’t advanced at all. [laughs] We have the factions — the Goon Squad were the ones you encountered — but each of the factions has a personality and a look and a combat style. That’s the foundation of moving through these different environments and interacting with different factions. So no, people haven’t evolved.

GamesBeat: These guys are very interesting.

Willits: That’s the Authority mutants. The Authority continues their experimentation with mutants. As you saw from the video, we have the big giant — people loved the mutants in Rage. We wanted to bring that back and have bigger sizes. It’s definitely a key part of Rage 2.

GamesBeat: I remember liking the carnival-like groups, the madman clowns.

Willits: The Mutant Bash TV? Yeah, Mutant Bash TV is back. Mutant Bash TV kind of sums up the spirit of the game in one little experience. It’s kind of fun. It’s kind of over the top. We don’t take ourselves too seriously. By the end of Rage 2, there’s multiple Mutant Bash TVs.

Above: Rage 2

Image Credit: Bethesda

GamesBeat: I don’t remember exactly why, but a fair amount of people were dissatisfied with the first Rage in some way. Did you latch on to any particular things that seemed to need addressing?

Willits: I think the biggest issue was that the technology at the time forced—the biggest lesson we learned was, don’t try to make an open world game with a technology that isn’t open world. The loads — you had the first-person combat areas, and then you had the driving areas, and then you had the racing areas. You had all this loading. That made it feel disconnected.

Rage 2 delivers on the promise of Rage, where it’s really seamless among all the environments, from racing to combat to walking into a town. There are no loads. It’s that sense of going anywhere, doing anything. If you see a mountaintop, you can walk to the top of it. Once you get past the introduction area of the game, the world opens up. If you want to make a straight line and try to fight the boss, no problem. That makes the difference.

GamesBeat: There’s the challenge of making the story compelling enough to keep you on a path but also give the player some freedom.

Willits: Yes, yes. What we do in Rage 2, we have some key characters that you interact with, when you want to interact with them. Those characters propel the story for you. The activities that you can complete in the world — you spend your rewards from those activities on upgrading yourself, your weapons, and your vehicles. Then you work with these key NPCs to push the game forward. But you can go to any of those people any time. It’s a non-linear story.

Above: Tim Willits announces Rage 2 at Bethesda’s E3 press event.

Image Credit: Dean Takahashi

GamesBeat: I like that freedom, the ability to go anywhere, but sometimes I can lose track of a main story. In Mad Max I definitely lost the thread, or I would just hit a wall that I couldn’t get over.

Willits: That’s always a challenge. The way we handle the story now is a bit different. For instance, if you take the Eden Space Center, you have to get through that mission. Based on how you play the game, though, you might come up to that mission with very few nanotrite abilities, or all of the nanotrite abilities. Well, except for Shatter, because it comes from there. But If you get there and you feel that those guys up front are too powerful, you might bomb them from a distance.

I do feel that Rage 2 is more approachable, because you can engage the combat at the speed you want. But we do have a high distraction factor. If you easily get distracted and lose track of what you’re supposed to do, you will have that problem. Even me, they’ll call and say, “Hey, Willits, can you check this mission?” And then I spend two hours trying to jump a ravine with the monster truck. So there is a high distraction factor. But it’s definitely a rich world.

GamesBeat: What else do you think Rage 2 has that improves on Rage?

Willits: We have more vehicles. If it has wheels, you can drive it. We have flying things, things that float. We have more story. The action is tense. It’s something special. People who haven’t played the first one should not stress about playing the first one. You’re a different character. He talks. He gives context to the world. We have some characters that return in this game, of course, but the story, the time period, who you are, they all stand apart making up their own game.

GamesBeat: I don’t know that I like the scarcity of ammo as much. I like having a lot of things like grenades. How do you manage that with the nanotrite abilities?

Willits: The way that you play, you’ll be the type of player that will engage. Because those recharge so fast — again, the more you use your nanotrite abilities, the faster your kill streak will go up, and then the faster you’ll get to your overdrive. Because the nanotrite abilities are based on time, you’ll never not be able to kill somebody. But because there’s such a quick loop — we did that because it’s an open world game and we wanted that intense fast combat, but you can engage somebody from very far away. We feel that mechanic of rewarding players for getting into the fight will definitely help.

GamesBeat: The guns felt good as far as being able shake somebody off, move, and then close back in on them.

Willits: Right. It just feels id, you know?

Above: Rage 2

Image Credit: Bethesda

GamesBeat: How is the handling of the cars different?

Willits: We only have 15 minutes, so it’s hard to demo an open world game. But if you played any Avalanche open world game, you know those guys are good at vehicles. Especially Mad Max. That game was the best. Max was more about vehicle melee, though, hitting things. We have more guns on our vehicles.

GamesBeat: Do you have that almost pirate-ship-like boarding style?

Willits: Well, I won’t give anything away, but that was definitely something that was critical. It was a major component of Max. But guns on the vehicles, that’s something Rage pushes further on.

GamesBeat: If you’re fighting other vehicles, that’s what you’re using.

Willits: Right, you’re focused on projectile weapons.

GamesBeat: Is the story as crazy as the action, would you say?

Willits: You’re in a world where you’re fighting the Authority that everyone thought was gone. You have crazy factions and stuff. But it’s the intensity of the world and the action — that’s the over-the-top feeling. The story is richer than the first one. It’s non-linear, which people like. There are more side stories where you can learn about the world and the people there. Because the world is so different, I guess you could say it has a not-normal sense to it. But when we say “crazy,” we’re talking about the action.

Above: Rage 2

Image Credit: GamesBeat

GamesBeat: John Carmack led a lot of Rage, right? It’s interesting that it’s been so long now. You have access to a different generation of people to make this game. What’s that been like?

Willits: It’s great. One of the reasons that Avalanche enjoyed working in the universe is because there are no limitations. We can do what we want. We’re not constrained by an IP or a world setting or anything like that. It’s allowed us to be more creative. We’ve got the right engine. In Rage, the megatextures were pretty, but they weren’t useful for gameplay. Now we can create a world with all these different biomes. There’s no loading. It’s seamless, fast, and smooth. You saw the Just Cause 4 demo, right? It’s that same engine.

GamesBeat: Is there some hope that Rage 2 can elevate this into something that’s a more regular staple of the Bethesda lineup?

Willits: Like all publishers these days, we want to have a longer tail on our games. We have some community ideas. We’ll have some post-release content, some free and some paid. We’ll figure that out when we get to it. You’re always competing for your fans’ attention and time. We definitely want a longer tail on this product. We’re excited about it. It’s very unique. It’s different. It sits well with Wolfenstein, DOOM, Quake Champions, Rage.

I tell everyone that this is the year of id. We have four IPs on our showcase stage. This year’s QuakeCon is going to be over the top. We’ve never had all four of our IPs in development and so successful. This is the golden age of id. It’s awesome.

GamesBeat: How many people do you have across id now?

Willits: We still stay small. We’re not too big. But we also work with really good partners, like Machine Games. Geniuses. The partnership with Avalanche has been amazing. We’ve been able to take our IPs and work really well with people. It’s been good.