This Crowdfunding Campaign Uses Augmented Reality to Let You See Just How Striking the Product Will Look in Your Own Home
MIAMI–(BUSINESS WIRE)–June 26, 2018–
After a record-breaking success on crowdfunding platforms with $8M raised in 2017 for a sister product, smart home brand Deconnect is about to hit Kickstarter again to launch Gloo – a sleek wireless charging station that doubles as an ambient light source. Underlining the Deconnect team’s commitment to designing stylish products, Gloo is the first crowdfunding project that enables you to preview exactly how different versions of the product will look in your own home, via a unique Augmented Reality feature within the companion Deconnect app.1
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Mini & Regular Gloo Wireless Charging Bottle (Photo: Deconnect)
Unlike existing wireless charging stations, Gloo – available in two sizes, Mini and Regular and with five finishings – seamlessly blends into any number of spaces thanks to its sleek bottle-shape, cable-free design and proprietary wireless surface charging™ technology. Boasting a 20,000 mAh battery, Gloo Regular can deliver up to eight full smartphone charges both wirelessly with Qi technology and by USB. But there’s more: Gloo can also be used as an ambient lighting system, controlled by mobile app, to help create whatever atmosphere you’d like in your surroundings. And for those tired of asking bystanders to take a group picture, Gloo Regular will soon also be able to take panoramic photos and video thanks to its high resolution Gloo 360 Cam add-on.
Boris Brault, CEO of Deconnect, commented, “The Gloo ecosystem aims to redefine the image of mobile charging – from purely functional, and often unsightly – to something that complements today’s contemporary interiors and connected lifestyles equally. Deconnect is all about the sharp edge of the internet of things – and with Gloo, form meets function for the first time, whether you’re at home, in a bar or at an airport lounge.
“Using Kickstarter is important for us as a means to validate our product innovation, as well as being able to tap into ideas and inspiration for new, compatible accessories that we can develop and launch in 2019,” added Brault.
Gloo, originally conceived of for the home, is also perfect for hospitality units such as hotels, bars and restaurants where multiple charging stations are needed. Each bottle-shaped Gloo uses Wireless Surface Charging™ technology, a means of charging that is unique to Gloo and that allows devices to sit against even rounded surfaces thanks to the product’s customized and patented curved coils. Gloo is also complemented by a collection of 10W fast charging wireless pads, meticulously crafted using the finest materials, such as marble and carbon fiber, that will particularly appeal to premium smartphone owners.
Based in Miami, Deconnect specializes in the smart-home market. The Deconnect brand was born out of a desire to reimagine everyday household objects, reinventing them as smart, stylish and connected pieces that use the very best materials. Deconnect is part of the BOW (Be Over the World) Group – a fast-growing and consumer-driven IOT specialist, operating worldwide in the wearables, connected vehicles and smart home environment. In July 2015, BOW raised €10 million from NextStage AM in series A funding round and closed in November 2017 its $23.5 million series B funding lead by PM Equity Partner, the corporate venture fund of Philip Morris International.