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Facebook users can now see all the active ads run by a Page

A woman holds an iPhone 6S with the Facebook app on the screen.

Image Credit: Shutterstock

Facebook today released a new tool that will allow users to see what advertisements a Page is running — whether or not all of those advertisements are targeted at that particular user. It’s the latest in a string of new features from Facebook to give users more insight into how advertisers are using its platform.

Starting today, users will see a new button called “info and ads” at the top of a Page belonging to a business, nonprofit, or other organization. “Page info” will allow them to see when the Page was created and if its name has been changed at all, though the company said there would be more information available to view in the tab in the coming weeks. The “active ads” section will allow users to see what ads that page is currently running across Facebook, Instagram, and Messenger. The tool has previously been tested in Canada.

Announced in April, the company said at the time that some of the goals of the “info and ads” section were to “increase transparency and accountability, as well as prevent election interference.” Before and after the 2016 U.S. presidential election, the Russia-linked Internet Research Agency ran around 3,000 paid ads on Facebook that were able to reach about 10 million Americans. The revelation drew condemnation from Congress that a foreign group like the IRA was able to interfere in U.S. elections simply by using Facebook’s normal ad targeting tools.