Vertigo Games, the studio behind best-selling virtual reality game Arizona Sunshine, has announced it has created a separate company entitled Vertigo Arcades that will make it easier for VR developers to create arcade versions of their games.

Built on the Rotterdam, The Netherlands company’s experience in taking the shooter game Arizona Sunshine into arcades, Vertigo Arcades will help VR developers and VR arcades through its VR Arcade Suite, a content launcher for free-roaming location-based (LB) VR titles.

It also includes an applications programming interface (API) for integrating a variety of key arcade features like tracking systems, peripherals, spectator and mixed reality functionality, and more in both location-based VR and core VR titles.

Arizona Sunshine is one of the hits among VR shooters.

Above: Arizona Sunshine is one of the hits among VR shooters.

Image Credit: Vertigo Games

Vertigo Arcades’ titles account for approximately 20 percent of all VR arcade minutes played in Western markets. In addition to Vertigo Games’ Arizona Sunshine and VR strategy title Skyworld, titles already signed on include I-Illusions’ Space Pirate Trainer, Island 359 by former The Brookhaven Experiment developers at CloudGate Studio, and the upcoming A Fisherman’s Tale by Innerspace VR / ARTE France.

And this August, Vertigo Games will launch an arcade version of Arizona Sunshine where players can roam about with wireless VR headsets in a warehouse-size space. The Arizona Sunshine – LB VR Edition will enable up to four players to play together with wireless VR headsets in an untethered way.

Additionally, in partnership with Nomadic, a custom LB VR title based on Arizona Sunshine is currently in development, which will fully leverage Nomadic’s cutting-edge tactile technology to bring the post-apocalyptic world of Arizona Sunshine to life in a whole new way and grant players complete and physical immersion at Nomadic locations exclusively starting this fall.

I spoke about this with Vertigo Arcades managing director Richard Stitselaar. He said more than 300 VR arcades in 40 countries are poised to work with Vertigo Arcades. Here’s an edited transcript of our interview.

Above: Richard Stitselaar is managing director at Vertigo Games.

Image Credit: Vertigo Games

GamesBeat: Can you tell me more about this location-based VR strategy?

Richard Stitselaar: We’re about to launch our location-based version of Arizona Sunshine. Earlier this year, we created a spin-off company called Vertigo Arcades. We had Vertigo Games, and now we have Vertigo Arcades. That’s the main driver for the location-based version. The reason why we did that–Arizona Sunshine has been very successful in the consumer space, and over the past year a lot of arcades have popped up all around the globe. The consumer version of Arizona Sunshine is already very successful in that arcade market, and that got us thinking that we should do more about that.

Those conversations started earlier last year. We did some testing, some tryouts. How could we make a cooler version with free-roaming, something that lets you do things that you couldn’t do at home? That’s what we’ve been working on over the last six or eight months. We’re about to launch that. We’re really excited.

GamesBeat: How far do you want to go with this strategy? I’ve talked to Survios, the makers of Raw Data. They’re in the middle of opening their own arcades, with games from both Survios and other publishers. What focus do you want to bring to the location-based market?

Stitselaar: We’ve thought about that as well. Running an arcade is a totally different business from running a game developer. You have to do what you’re good at. Since there are already so many arcades out there, our focus is mainly on building content for those arcades, and also working with arcades – for example, Nomadic – to build a custom version of the Arizona Sunshine experience. We can go really big or go really small for different arcades. The focus is on the content and the tool set behind that content.

Part of the launch of our location-based version for arcades is that we’re building an SDK and making it available to partners. In the future it will be available to everyone. Getting a game up and running in VR, in the early days, was a hassle. Consumer versions were easier, but going to location-based versions with different backpacks and tracking systems—to get all those tools together and support them all, that’s a lot of work for a developer. It’s a hassle for the operator as well. What if a backpack disconnects or tracking gets lost?

We went through all these phases with the consumer version of Arizona Sunshine, as well as the location-based version. We built this tool set that makes it very easy for a developer and for the operator to get the game running. In the end, the operator wants as many minutes as possible where they can get people into a session. Most developers in VR are still indie developers, and they don’t have a lot of cash or people available to support all kinds of different tracking systems and peripherals. We’re offering a solution where we’ve invested the time and money – please use this! – and maybe we can set a standard for arcades with this SDK.

Above: Arizona Sunshine LB VR edition is for warehouse-size VR spaces.

Image Credit: Vertigo Games

GamesBeat: Do you want to be a publisher of games for arcades? Is that part of having this SDK available?

Stitselaar: That’s more for the developer side, on a technical level. Because we’ve invested so much time into building relationships with all these different arcades—you have your Springboards and other guys that have huge amounts of arcades connected, but there are many others as well. We’ve been building a network, and there’s a lot of value in that for a smaller developer that’s maybe five or 10 people, or maybe even one guy building a consumer game. It makes sense to roll that out in the arcade environment as well, but he doesn’t want to go to all of these arcades to sign a deal. Working with Vertigo Arcades, he can get access to all these different arcades, and use the tool set to get all these extra benefits.

In terms of the publishing of games, that’s really the relationship we’ve built with i-Illusions on Space Pirate Trainer, and CloudGate with Island 359. We have staff that are dedicated, spending time on this every day, and it allows them to focus on making their next game, not having to deal with contracts or handling the day-to-day maintenance of those locations.

GamesBeat: Is there a usual amount of money that you make when someone plays one of your games in a VR arcade? What’s the specific model, the most popular model?

Stitselaar: Right now there are a couple of models in play. We’re still seeing the industry trying to determine what’s the optimal business model. The one that creates the most volume is the per-minute pricing model, which is the closest that’s available right now to a percentage of revenue approach. With that pricing model, in an hour of playtime you’d certainly make several dollars on that. It varies depending on how the game is priced.

The other models would be more of a fixed fee for a period of time, a monthly license per seat, or a quarterly license. That’s a fixed amount, and you see those ranging anywhere from $40 to $80 per month, per headset.

GamesBeat: Are you at a point where you could make more money from arcade than from consumer sales?

Stitselaar: Not at this point. Part of that is we’ve been fortunate enough to have significant success at digital retail with Arizona Sunshine. The amount of money that can be made at arcades is material. I’d say that for most developers it would be a significant shot in the arm for their finances.

For us, obviously, it was big enough to encourage the decision to create a spinoff company, based on that revenue. With a location-based version built specifically for arcades, which is rolling out soon, I think it’s going to scale up huge from there.

GamesBeat: When you make it for warehouse-style locations, are you changing the number of players who can get it at the same time?

Stitselaar: Yes. Right now the version we’re building supports up to four players, but that’s more limited by the size of the play space that you need. Potentially we could go bigger in the future. It’s all running on a local network, so we can move a lot of data around and have a lot of other people on the screen and in the virtual world. There’s not really any limitation in that respect. But the version we’re launching has four players.

Arizona Sunshine

Above: Arizona Sunshine

Image Credit: Vertigo Games

GamesBeat: Do you have to worry about things like players running into each other?

Stitselaar: Yes, you definitely have to consider that. Part of the SDK we’re building is a tool set where—there are a couple of things that can happen. You can get really close to another player, so you’ll get a warning on screen, a visual indication, a very bright version of that other person on the screen that lets you know somebody’s there.

But also, people who are really scared—we’re building a zombie game, and zombie games are scary. Within the demo, there are some points where people panic and can lose track of what’s happening. We’re building a sort of panic button. If you press that, you go into this very clean, white room, and you basically see a dot on the floor where you are, and then a dot representing where you can walk to. The moment you walk through there, the storyline of the game progresses, and you can skip the scary part where you were at.

We can use that system in multiple ways, though. If people are too close together, we can put them into this abstract world. They’re still in VR, so we don’t take them all the way out of the experience, but we can do it in a way where people don’t hurt each other. We’re also, with Arizona Sunshine, when we have players that are under 18 or over 18, we maybe want to show different gore levels depending on different age ratings. If we have four people in the same room playing with each other, one of them might be old enough to see all the blood, and another just gets the not-that-scary zombies.

The age ratings we have in the consumer game, for Germany and other places—the visuals are a bit different than in the United States, say. We can scale that per person within the same game and they can still have fun together.

GamesBeat: Is it still largely the same game? What did you have to change?

Stitselaar: It’s definitely different. We reused models and core mechanics and stuff like that, but there are a lot of warehouse-scale companies out there, and their approach is creating a physical setup and then building content around that. We have a different angle, where first we have this cool zombie game, and then we looked at the technology – what can we do with the game technology we can build? We stripped away all the limitations of the three-by-three or four-by-four playspace. We designed stuff that works around the warehouse scale. I think the result there is really cool.

GamesBeat: What sorts of choices did you make as far as controllers and platforms? Are you going to let somebody carry one of those gun props that a lot of the arcades have?

Stitselaar: There are a lot of peripherals and tracking systems out there. We used the most common versions – the Hyperkin Blaster, the Striker VR weapon, the OptiTrack tracking system. Again, this is all part of our SDK. We support all of that. If the player wants to play with feet tracking, too, they can add the active tracking from OptiTrack, or they can buy the Vive trackers and put them on their shoes. The body of the character will have legs that walk with you, as opposed to having virtual legs that work automatically. Or you can turn the body off entirely. It’s all up to the operator, the way they want to configure it. We have Hardlight haptic suit support as well. There may be other haptic solutions that we add in the future to give locations more options.

The tracking system is the same way. Having something that works in the Vive 2.0 environment supports a certain size of facility, but also the OptiTrack allows us to address another size of the customer and their particular needs.

Above: Arizona Sunshine

Image Credit: Vertigo Games

We’re offering a full package. Whatever setup you have, we have a version that works for it. That’s informed by the philosophy we’ve adopted from working with arcades. Each location is very different in terms of the customer base and what they’re trying to build their business around. Something as simple as—when you have a location in a tourist area, they have different needs because of the customer profile that’s coming in, compared to a location in a suburb where they’re pulling in more core gamers.

Whether it’s the tool support with the SDK, where we’re headed with that, or being able to optimize the interaction of the arcade’s launcher tools with the game, or providing as many peripheral and configuration options as possible, so they have the ability to customize the game experience—with the Arizona Sunshine arcade version, that includes things like a one-button reload, unlimited ammo, auto-reload, and invincibility. They can turn all those features on and off depending on whether they’re doing a five-minute session for tourists – something where you want the customer to be able to get through the whole experience – or something for a hardcore gamer, who wants all the active reload mechanics and gore turned up.

Above: Arizona Sunshine

It’s not just as simple as “we want to support this peripheral and so we’re building it in.” There are all these small things that people aren’t necessarily aware of. For example, if you two of the Hyperkin guns, someone who goes to an arcade can pick them up, but which one is in the right hand and which one is the left? On a technical level, they’re each ID’d and paired to a specific hand in the game, but we’ve had people playing through earlier version and their hands were accidentally swapped, or their feet.

We’ve made a system that automatically detects the height of the player. If you hold the left gun in your right hand long enough, or vice versa, it will automatically figure it out and swap. That way the operator doesn’t have to worry about all of these small hassles. There are no standards right now, so we’re trying to make it as easy as possible for everybody in the end.

GamesBeat: When will the location-based version of Arizona Sunshine come out?

Stitselaar: The arcade-specific version for the standard Vive 1.0-sized playspace released two weeks ago, and then obviously we’ve just announced the partnership with Nomadic. They’ll have more information in the near future on the timing of the first available locations.