DeltaDNA: Mobile and PC game ‘whales’ aren’t as important as they once were

In free-to-play (F2P) games, “whales” are the players who spend a lot more than anyone else. In the past, these whales accounted for a large amount of revenue in free-to-play mobile games. But DeltaDNA says those whales are diminishing in importance. The mobile-game and web-game marketing and analytics company said its latest study reveals a … Continue reading DeltaDNA: Mobile and PC game ‘whales’ aren’t as important as they once were