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Newzoo: Smartphone users will top 3 billion in 2018, hit 3.8 billion by 2021

76 percent of mobile app revenue comes from games.

Image Credit: Newzoo

The number of smartphone users across the globe will top 3 billion in 2018, with the Asia-Pacific region accounting for more than half of that number, according to a report by market researcher Newzoo. By 2021, the number of smartphone users will pass 3.8 billion.

Of the $92.1 billion being spent on apps in 2018, 76 percent, or $69.9 billion, will be spent on mobile games. That will grow to $106.4 billion by 2021.

The number of active smartphones across the globe should reach 3.3 billion by the end of 2018. Of those, the most popular smartphone brands are Samsung and Apple, with market shares of 27 percent and 24 percent, respectively.