Join GamesBeat Summit 2021 this April 28-29. Register for a free or VIP pass today.
This immersive VR Mario Kart experience is launching alongside the new VR Zone Portal Washington, D.C. location in Union Station. VR Zone Portal will feature a number of virtual reality games and experiences. But Mario Kart VR is the headline attraction. Mario Kart is one of the best-selling franchises of all time. And this is the first chance U.S. fans will have to go into VR with official Nintendo characters.
“Bandai Namco is thrilled to be a part of the innovative, cutting-edge project that is VR Zone Portal,” Bandai Namco U.S. sales boss Steve Ignarski said. “The launches in Japan and the U.K. brought great success, and we hope to follow suit in Washington, D.C. Mario Kart VR is a long-awaited title, and we have no doubt it will be well-received in the states, due to its incredible, immersive game-play and outstanding equipment from HTC Vive.”
Bandai Namco Amusement runs the VR Zone Portal as part of its arcade division. But it does so in partnership with HTC. That means the experiences should all run on Vive hardware, which is one of the more popular consumer headsets. Bandai Namco also built Mario Kart VR.
VR as an public attraction
VR Zone Portal is part of the growing trend toward virtual reality installations. While you can get an Oculus Rift or HTC Vive for home use, most of the biggest positive buzz surround VR at the moment has to do with its potential in theme parks.
The Void, a VR attractions company, has built its own hardware and software experiences that you can find in malls and parks around the country. It has created multiplayer, interactive adventures for Star Wars and Ghostbusters.
Bandai Namco and HTC are getting in on that action. And since Bandai Namco has the arcade license for Mario Kart, it can bring some big-name properties into its park-like locations as well.
Mario Kart VR will run in Union Station in Washington, D.C. for six months. At which point, the VR Zone Portal will wrap up and move on.
GamesBeatGamesBeat's creed when covering the game industry is "where passion meets business." What does this mean? We want to tell you how the news matters to you -- not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. How will you do that? Membership includes access to:
- Newsletters, such as DeanBeat
- The wonderful, educational, and fun speakers at our events
- Networking opportunities
- Special members-only interviews, chats, and "open office" events with GamesBeat staff
- Chatting with community members, GamesBeat staff, and other guests in our Discord
- And maybe even a fun prize or two
- Introductions to like-minded parties