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CommonSense Robotics launches micro-fulfillment center in Tel Aviv

Imagine if your neighborhood grocery or convenience store offered one-hour, on-demand fulfillment — not through intermediaries like Postmates or Instacart, but entirely in-house — and made a profit on every order. As fantastical as the idea might seem, that’s the promise of CommonSense Robotics, an Israeli micro-fulfillment startup that today launched its first autonomous sorting and shipping center in downtown Tel Aviv.

“We started CommonSense Robotics because as consumers we wondered: Why can’t we get our online orders faster and cheaper than going to the store? We’re excited to see this groundbreaking technology finally serving real customers to allow for fast, inexpensive deliveries of high-quality products,” said Elram Goren, CEO and cofounder of CommonSense Robotics, adding, “It’s a true win-win for both retailers and consumers.”

CommonSense’s fulfillment center — which it claims is the world’s smallest — measures just 6,000 square feet in total. That’s a twelfth the size of Apple’s 5th Avenue store in New York City, Goren said, and substantially smaller than most hubs, some of which have floor plans exceeding 120,000 square feet. (For the sake of comparison, Amazon recently broke ground on a 2 million-square-foot fulfillment center in Birmingham, Alabama.)